A Quote by David Meerman Scott
It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
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Yes, business really does change. 400 years ago, corporations were formed by royal decree. 300 years ago, many countries were powered by slave labour, or its closest moral equivalent. 200 years ago, debtors didn't go bankrupt, they went to prison. 100 years ago - well, business is largely the same as it was a century ago. And that's exactly the problem. Business hasn't changed, but today's array of tectonic global shocks demands a different, radically better kind of business. Yesterday's corporations visibly cannot meet today's economic challenges.
Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.
Most jobs today are still structured the same way they were 50 years ago, when most families had someone who could stay at home.
A hundred years ago-even 20 or 30 years ago-it was possible, if not always easy, to close major business by calling on and satisfying a key decision-maker. Today, every piece of business entails multiple decisions, and those decisions are virtually never made by the same person. Not only do you have to contend with multiple decisions, but the people who make those decisions may not even work in the same place.
I do the same exercises I did 50 years ago and they still work. I eat the same food I ate 50 years ago and it still works.
The business is about coming up with a business plan and using your relationships and networking and seeing your dreams come true. Everyone on this show has their own business. Fifteen minutes of fame is fleeting. It's about learning the business and creating a new business.
What's so great about my business is that every day is different than the day prior. Today, the industry bears little resemblance to the one I joined 30 years ago, which is what's so exciting about it. But the one thing that hasn't changed is the notion that a successful business model is one that has the ability to respond positively to the unexpected shifts in the winds as they continue to present themselves.
The rest of the world cares about how we conduct our affairs because they then take that lead. Were the only leader in the world today. Some are wishing us well, others think that were down and are not going to get back up again, but they are all watching with great interest to see how we conduct our business over the next couple of years.
The value of "one person, one vote," the value of equality, is a value that was given to us more than 50 years ago as a central part of our constitutional tradition. So, under that principle, we ought to be applying the same standard today that I would have said we should have applied a year ago.
The best business returns are usually achieved by companies that are doing something quite similar today to what they were doing five or ten years ago.
Religious insights and values are just as important today as they were 50 or 100 years ago.
While our world is shaking and crumbling, we need to realize that one thing will never change, and that is God. He is the same today as he was ten million years ago, and will be the same ten million years from today.
I spent some time studying Toyota, because how could a loom maker - they made looms. That was their business for 50 years, 35 years - and then they decided to go into the car business after everyone else was in the car business.
If you were president 50 years ago, the tragedy in Syria might not even penetrate what the American people were thinking about on a day to day basis. Today, they're seeing vivid images of a child in the aftermath of a bombing.
Today there survives more than 25,0000 partial and complete, ancient handwritten manuscript copies of the New Testament. These hand written manuscripts have allowed scholars and textual critics to go back and verify that the Bible we have in our possession today is the same Bible that the early church possessed 2,000 years ago.
It's so different now coming out as a new artist today than it was when I came out almost ten years ago. Now, it's all about singles, it's really quick, it's online. I came out when people sold records and they still do today but - I don't know what the key is.
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