A Quote by David Meerman Scott

Focus on your buyers and your buyers problems — © David Meerman Scott
Focus on your buyers and your buyers problems

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If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
Most of what we know about sales comes from a world of information asymmetry, where for a very long time sellers had more information than buyers. That meant sellers could hoodwink buyers, especially if buyers did not have a lot of choices or a way to talk back.
Yes, when they're buying there are more buyers in the market and that's supportive of the price. The more buyers you have, the firmer the price is going to be. When central banks were selling it was a headwind the market had to overcome. Now it's a tailwind that central banks are joining the buyers.
When the U.K. or U.S. government issues bonds to fund a deficit, the buyers are not solely in the U.K. or the U.S. - they're in Asia, Europe, Latin America and the Middle East. Investment banks provide direct access to these buyers.
I would like to see a lot more buyers and also a lot less bargaining by local buyers.
You can't be in a certain business and not sell to Amazon or not sell to Wal-Mart. You have to reckon with them, because even though there are other buyers, they're the only buyers that matter.
Today, there are also buyers and sellers of all these energy commodities, just like there are buyers and sellers of food commodities and many other commodities.
...book-buyers aren't attracted, by and large, by the literary merits of a novel: book-buyers want a good story...something that will first fascinate them, then pull them in and keep them turning the pages.
Information costs are reduced by the existence of large numbers of buyers and sellers. Under these conditions, prices embody the same information that would require large search costs by individual buyers and sellers in the absence of an organized market.
Building trust is key to discovering and understanding your buyers' motives.
It's always smart to know your market - what kind of buyers are looking in your neighborhood? What have other houses sold for in that area? Check out some of the open houses if possible and you'll start to learn about what people in that area value.
A 'For Sale' sign in your yard during the holidays is like a 'kick me' sign. You are telling buyers you are a distressed seller.
A lot of these things have hurt the average American. When they look at the banks and they say, "Well, the bank's talking its own game," I am telling you, what we've done in mortgage lending, our inability to have proper regulations around mortgages, has hurt average Americans. First-time buyers, immigrant buyers, prior defaults, self-employed, because they can't get a mortgage. Will it make a big difference to JPMorgan Chase? No, but you're hurting my fellow citizens. Let's go at it, and let's fix it.
A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of 'curb appeal.' Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest.
80 percent of the export of armament in the world comes from the G8 countries. [The] United States alone exports about 50 percent of the world's armament, [for] which, of course, there has to be buyers, and the buyers are very terribly keen, very often military dictator[s] or sometimes not military dictator[s] but for military purposes. But the sellers are also promoting this trade. And two thirds of the arm exports go to developing countries. I'm in favor of putting a control on it, a ban on it.
Buyers look at everything. They open every drawer. They open every cabinet door. So make sure your underwear is folded nicely.
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