A Quote by David Ogilvy

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

David Ogilvy

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Drunkard Illumination Research Support Tendency Use Uses

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David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy

Statistics are used much like a drunk uses a lamppost: for support, not illumination.

Vin Scully

I cannot resist making the observation that some people use statistics as a drunk uses a lamppost - more to lean on than for illumination.

Alfred E. Perlman

If you take from a theory only the conclusions you like and discard the rest, you are using the theory as a drunkard uses a lamp post-for support rather than illumination.

Greg Mankiw

Creationists use facts the same way a drunk uses a lightpost: for support instead of illumination

Robert Green Ingersoll

Politicians use statistics in the same way that a drunk uses lamp-postsfor support rather than illumination.

Andrew Lang

He uses statistics like a drunk uses lamp-posts, more for support than illumination.

Romano Prodi

He uses statistics as a drunken man uses lamp posts - for support rather than for illumination.

Andrew Lang

An unsophisticated forecaster uses statistics as a drunken man uses lamp-posts - for support rather than for illumination.

Andrew Lang

Critics of American colleges typically attribute the failings of undergraduate education to a tendency on the part of professors to neglect their teaching to concentrate on research. In fact, the evidence does not support this thesis, except perhaps in major research universities.

Derek Bok

There is a narrow class of uses of language where you intend to communicate. Communication refers to an effort to get people to understand what one means. And that, certainly, is one use of language and a social use of it. But I don't think it is the only social use of language. Nor are social uses the only uses of language.

Noam Chomsky

I'm no alcoholic. I'm a drunkard. There's a difference. A drunkard doesn't like to go to meetings.

Jackie Gleason

It is true that the trees are for human use. But these are aesthetic uses as well as commercial uses-uses for the spiritual wealth of all, as well as the material wealth of some.

Joseph LeConte

I started on the use of the Internet for scientific communication. Our research group was one of the very first to make really systematic use of it as a way of managing research projects.

Joshua Lederberg

The federal and state governments should ban the use of taxpayer funds to support cloning and embryonic stem cell research.

Sandy Adams

Students are often taught when to use a particular method and how to use it, but not how to effectively write up their research plan and then later their research results.

Patricia Leavy

A Quote by David Ogilvy

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