A Quote by David Ogilvy

I never write fewer than sixteen headlines for a single advertisement.

David Ogilvy

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Advertisement Fewer Headlines Never Single Sixteen Than Write

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David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

People often think that reporters write their own headlines. In fact, they almost never do. The people who do write headlines are the copy editors who are the front and last lines of quality-checking in a newspaper before it goes to print.

Jennifer Lee

The frustrating part of being an artist is that I can do a whole interview, and all most people are going to see is the headlines. As artists, we should be able to write our own headlines.

Tyga

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

Aldous Huxley

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

David Ogilvy

Newspapers are even worse for me than ice cream; headlines, and the big issues that generate the headlines, are pure fat.

John Irving

Sixteen moons, Sixteen years Sixteen of your deepest fears Sixteen times you dreamed my tears Falling, Falling through the years

Kami Garcia

The modern economics of the theater is such that we write plays with fewer and fewer characters.

John Patrick Shanley

The headlines are never in the news! And so, what I am saying is the news is never on the headlines

Sahndra Fon Dufe

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

David Ogilvy

You never know. It started with me in Louisiana when I won Louisiana and I got fewer delegates than Ted Cruz. I win a state, I get fewer votes. Then, I poll great in Colorado and all of a sudden .?.?. the voters aren't going to choose. The bosses are going to choose. Anything is possible.

Donald Trump

You mention the Navy, for example, and the fact that we have fewer ships than we did in 1916. Well governor, we also have fewer horses and bayonets.

Barack Obama

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Fairfax M. Cone

We need an NHS with fewer managers, fewer contractors and more power (rather than choice) to patients - with the input of the real experts: healthcare professionals.

John McDonnell

The First World War killed fewer victims than the Second World War, destroyed fewer buildings, and uprooted millions instead of tens of millions - but in many ways it left even deeper scars both on the mind and on the map of Europe. The old world never recovered from the shock.

Edmond Taylor

But now it seems possible that the truth about getting older is that there are fewer and fewer things to make fun of until finally there is nothing you are sure you will never be.

Jenny Offill

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

David Ogilvy

A Quote by David Ogilvy

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