A Quote by David Ogilvy

We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.
We get our military people to come back and make recommendations to me and I will follow those recommendations. I will follow them very strongly.
The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.
What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists - to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business - to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change.
If men lived like men indeed, their houses would be temples -- temples which we should hardly dare to injure, and in which it would make us holy to be permitted to live; and there must be a strange dissolution of natural affection, a strange unthankfulness for all that homes have given and parents taught, a strange consciousness that we have been unfaithful to our fathers honor, or that our own lives are not such as would make our dwellings sacred to our children, when each man would fain build to himself, and build for the little revolution of his own life only.
I think we have to reflect on a treaty change that would permit more than surveillance, with recommendations and appropriate sanctions. When recommendations are not followed and sanctions prove ineffective, European institutions should have the capacity to impose the necessary decisions on a particular country.
The secretary of defense makes recommendations, sometimes will make strong recommendations to the president of the United States. But the president, whoever it is at that time, decides, makes the call on whether or not to take that recommendation.
The great problem with corporate capitalism is that publicly owned companies have short time horizons. Unlike a privately owned business, the top executives of a publicly owned corporation generally come to their positions late in life. Consequently, they have a few years in which to make their fortune.
There is not a subject in which I take a deeper interest than I do in the development of Alaska, and I propose, if Congress will follow by recommendations, to do something in that territory that will make it move on.
You should be unconcerned about short-term price action when you own the securities directly, just as you were unconcerned when you owned them indirectly through BPL. I think about them as businesses, not "stocks", and if the business does all right over the long term, so will the stock.
Since I do not believe that there should be different recommendations for people living in the Bronx and people living in Manhattan, I am uncomfortable making different recommendations for my patients in Boston and in Haiti.
I want to build an asset-driven business, and I want to make my clients a part of everything I'm doing. Go into the branding business, consumer products, food, apparel. We need to expand in those places.
Even as our unwitting alterations to Earth's carbon and hydrological cycles slowly make storms more damaging, our ability to monitor our planet from space and make reliable short-term forecasts have equipped us enormously to withstand them.
In the short term, it would make me happy to go play outside. In the long term, it would make me happier to do well at school and become successful. But in the VERY long term, I know which will make better memories.
More people should visit Antarctica, metaphorically speaking, on their own. That is one of the conclusions I have reached, one of my recommendations: explore something, even if it's just a bookshelf. Make a stab in the dark. Read off the beaten path. Your attention is precious. Be careful of other people trying to direct how you dispense it. Confront your own values. Decide what it is you are looking for an then look for it. Perform connoisseurship. We all need to create our own vocabulary of appreciation, or we are trapped by the vocabulary of others.
Perhaps the greatest mistake we can make, which causes loss of self-respect, is making the opinions of others more important than our own opinion of ourselves. You'll find no shortage of opinions directed at you. If you allow them to undermine your self-respect, you're seeking the respect of others over your own, and you're abdicating yourself.
I don't know who all of his advisers are, but I've seen some of the names and some of them are quite far to the right. And sometimes they might be in a position to make judgments or recommendations to the candidate that should get a second thought.
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