A Quote by David Ogilvy

Study the methods of your competitors and do the exact opposite. — © David Ogilvy
Study the methods of your competitors and do the exact opposite.
I don't wanna say I'm anti-military as my mission is the exact opposite and I'm a unifying force. I'm there to show everybody that we're all the exact same.
There are two methods for the literary study of any book - the first being the study of its thought and emotion; the second only that of its workmanship. A student of literature should study some of the Bible from both points of view.
This is a rather unusual situation in physics. We perform approximate calculations which are valid only in some regime and this gives us the exact answer. This is a theorist's heaven- exact results with approximate methods.
We must look to the native healers all over the world and study their methods... Their methods are chemical and personal. It's a combination of care, attention, intention and chemistry that allows consciousness to be made malleable and recast in other forms.
Learn as much as you can about your proposed business. Ask questions. Join industry associations. Study successful competitors carefully.
Daily Mojo: Your main competitors are not others in your industry. Your main competitors are distractions. Don't let them beat you - stay focused
If you learn only methods, you'll be tied to your methods, but if you learn principles you can devise your own methods.
Humans were my study animal now - I set up night watches on them, and I made phonograms of the noises they make. I studied their cries, and their contact calls, and their alarm signals. I never listened to what they were saying - I watched what they were doing, which is really the exact opposite of the Freuds and Jungs and Adlers.
Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.
Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldnt even consider doing.
In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.
One second you're having the time of your life in front of all these people, and then you come backstage to the exact opposite - there's only lukewarm carrots back there.
On tour, I'll get up at 5 p.m. and go to bed at 8 in the morning. With fishing, it's the exact opposite. Fishing is the only healthy thing I do. Touring is such a grind; it's the opposite of healthy.
Even though your kids will consistently do the exact opposite of what you're telling them to do, you have to keep loving them just as much.
I know, being the odd one out can feel brutal. But, rest assured, it's also wonderful - because your desire to do things differently isn't 'uncool.' In fact, it's the exact opposite.
There is a quiet revolution going on in the study of the Bible. At its center is a growing awareness that the Bible is a work of literature and that the methods of literary scholarship are a necessary part of any complete study of the Bible.
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