A Quote by David Ogilvy

When you advertise fire extinguishers, open with the fire. — © David Ogilvy
When you advertise fire extinguishers, open with the fire.
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
You never have to advertise a fire. Everyone comes running when there's a fire. Likewise, if your church is on fire, you will not have to advertise it. The community will already know it.
Johnny Blaze was my character at OVW. I had all these fancy fire catchphrases: 'Call the fire department,' 'Get your fire extinguishers out, ladies.' 'By the time you hear the thunder, it's going to be too late because the lightning will have already struck.' That was all my thing.
There is fire and fire: The fire that burns and the fire that gives warmth, a fire that sets a forest ablaze and the fire that puts a cat to sleep. So is it with self-love. The member that once seemed one of the wonders of the world soon becomes as homely as an old slipper. Mathew and himself gradually ceased to excite each other.
I only believe in fire. Life. Fire. Being myself on fire I set others on fire. Never death. Fire and life.
I came to set fire to the earth. And I am watchful that the fire grow. May the fire of love grow in our hearts. May the fire of transformation glow in our movements. May the fire of purification burn away our sins. May the fire of justice guide our steps. May the fire of wisdom illuminate our paths. May the fire that spreads over the Earth never be extinguished.
As you get older, though, you realize there are fire extinguishers. You do have an ability to control the flames.
Born in Jabalpur, I was brought up in Deolali, where my father ran a small business of making fire extinguishers.
The game is to have them all running about with fire extinguishers when there is a flood, and all crowding to that side of the boat which is already nearly gunwale under.
You never have to advertise a fire.
People say to me, 'Why don't you fight fire with fire?' You fight fire with water, not fire.
Contraception leads to more babies being born out of wedlock, like fire extinguishers lead to more fires.
If you aren't feeding the fire of anger or the fire of craving by talking to yourself, then the fire doesn't have anything to feed on.
It is a coal from God's altar must kindle our fire; and without fire, true fire, no acceptable sacrifice.
My dad used to say 'Always fight fire with fire,' which is probably why he got thrown out of the the fire brigade.
I wondered if the fire had been out to get me. I wondered if all fire was related, like Dad said all humans were related, if the fire that had burned me that day while I cooked hot dogs was somehow connected o the fire I had flushed down the toilet and the fire burning at the hotel. I didn't have the answers to those questions, but what I did know was that I lived in a world that at any moment could erupt into fire. It was the sort of knowledge that kept you on your toes.
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