A Quote by David Ogilvy

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.
The word 'revolution' first brings to mind violent upheavals in the state, but ideas of revolution in science, and of political revolution, are almost coeval. The word once meant only a revolving, a circular return to an origin, as when we speak of revolutions per minute or the revolution of the planets about the sun.
I saw Vicente Fox use the word that he used. I can only tell you, if I would have used even half of that word, it would have been national scandal. This guy used a filthy, disgusting word on television, and he should be ashamed of himself, and he should apologize, OK?
I don't want anybody to be under a misunderstanding. Donald Trump never even said the word "assassination." That was the word used by Hillary Clinton in 2008, which CNN is calling a gaffe. (impression) "But Trump meant it! Yeah, Trump, he meant it." With Hillary, "It was a gaffe! We all know Hillary Clinton, and we all know Hillary Clinton didn't really mean what she said." Yeah, right. Double standards.
Anyone can say 'no'. It is the first word a child learns and often the first word he speaks. It is a cheap word because it requires no explanation, and many men and women have acquired a reputation for intelligence who know only this word and have used it in place of thought on every occasion.
And you can put your total energy for the inner eye. The outside eyes are wasting eighty percent of energy - it is the major part. Man has five senses, eighty per cent is taken away by the eyes and only twenty per cent is left for the other four senses. They are very poor people, those four. Eyes are very rich, they have monopolised the whole thing; hence it is good - eighty per cent energy is saved - and that can be immediately used for witnessing, for seeing your inner world. hence in the East we call a person who is blind 'pragyanshakshu' - this word is untranslatable.
Look at Jesus Christ. Every time he was in trouble he used the Word of God. When he was tempted he used the Word. When he was suffering on the cross he used the Word.
I have been saying for many years that we are using the word 'guru' only because 'charlatan' is too long to fit into a headline.
You know most people live ninety per cent in the past, seven per cent in the present, and that only leaves them three per cent for the future.
Our royalty statement has been minimal and menial. Really. We don't collect more than a per cent of a per cent of a per cent of a per cent of a per cent of a per cent of a per cent. We get maybe the seventh of 1 percent.
The Bible isn't meant to just inform us, it is meant to transform us. 40 Days in the Word will teach you how to be not just a hearer of the Word, but a doer of the Word!
If you wish to know God, you must know his Word. If you wish to perceive His power, you must see how He works by his Word. If you wish to know His purpose before it comes to pass, you can only discover it by His Word.
Love is the only way of knowledge, which in the act of union answers my quest. In the act of loving, of giving myself, in the act of penetrating the other person, I find myself, I discover myself, I discover us both, I discover man.
I will not sit in a room with black people when the N word is used. I know it was meant to belittle a person, so I will not sit there and have that poison put on me. Now a black person can say, 'Oh, you know, I can use this word because I'm black.'
I owe my sucess in one per cent to my talent, in ten per cent to luck, and in ninety per cent to hard word. Work, work, and more work is the secret to success.
The word 'free' is used three times in the Declaration of Independence and once in the First Amendment to the Constitution, along with 'freedom.' The word 'fair' is not used in either of our founding documents.
I know we only talked once-" "But it meant something to you." Our eyes met for only an instant. "It meant something to me, too. I just didn't realize - Well, I thought it was only me.
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