A Quote by David Ogilvy
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Related Quotes
I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
What does purpose mean? It means the deepest desire for our short lives to mean something. . . . To speak a language of purpose is to return to first principles and to be able to answer, in plain English, the plain questions of Why? Why should we chip in to help someone else? Why should we defer gratification? Why should we care about the long term? Why should we trust anyone who seems to be limiting our ability to do what we want?
Why should freedom of speech and freedom of press be allowed? Why should a government which is doing what it believes to be right allow itself to be criticized? It would not allow opposition by lethal weapons. Ideas are much more fatal things than guns. Why should any man be allowed to buy a printing press and disseminate pernicious opinions calculated to embarrass the government?
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
I do not see why the axiom of Prudence should not be questioned, when it conflicts with present inclination, on a ground similar to that on which Egoists refuse to admit the axiom of Rational Benevolence. If the Utilitarian has to answer the question, 'Why should I sacrifice my own happiness for the greater happiness of another?' it must surely be admissible to ask the Egoist 'Why should I sacrifice a present pleasure for a greater one in the future? Why should I concern myself about my own future feelings any more than about the feelings of other persons?'
Why produce even females? Why should there be future generations? What is their purpose? When aging and death are eliminated, why continue to reproduce? Why should we care what happens when we're dead? Why should we care that there is no younger generation to succeed us?
There's a clarity that comes with great ideas: You can [easily and simply] explain why something's a great business, how and why it's cheap, why it's cheap for temporary reasons and how, on a normal basis, it should be trading at a much higher level. You're never sitting there on the 40th page of your spreadsheet, as Buffett would say, agonizing over whether you should buy or not.
This is not just a simple story of "money can't buy happiness." Or maybe that's just what it is. And if it is, why shouldn't it be? Because if this is something we are already supposed to know, then why don't we know it? Why do we chase and scrabble and fight for things to flaunt, why? Why do we reach for power over other people, and through the thin superiority of our possessions, believe we have it? Why do we let money make people bigger, and allow those without it to be made smaller? How did we lose the truth in the frantic, tribal drumbeat of more, more, more?
If you can't keep a promise to your family, can't keep a promise to your wife, you're having an affair, you're lying about the affair repeatedly. Why should the American people trust you when you say you're not gonna lie to them. Why should we trust you?
Why should anyone be interested in my life? It's the prurience I find so extraordinary. Why, why, oh why should my private life be of any interest to the public? The only people who should be interested are my friends.
But we should ask the question: Why should a writer be more than a writer? Why should a writer be a guru? Why are we supposed to be psychiatrists? Isn't it enough to write and tell the truth? It's not like telling the truth is common. Writers are the earthworms of society. We aerate the soil. That's enough.
There is not necessarily a good reason why a regulator should have to be involved in product design and marketing for rich and sophisticated investors. We recommend that such investors should be able to sign a piece of paper, which allows them to go ahead and buy unregulated products at their own risk.
There seems no reason why patriotism and narrowness should go together, or why intellectual impartiality should be confounded with political trimming, or why serviceable truth should keep cloistered be a cause not partisan.
Why Me? Why You? Why His? Why Hers, Why Mine? or Why Theirs? It should be We and Ours.
Children ask better questions than adults. "May I have a cookie?" "Why is the sky blue?" and "What does a cow say?" are far more likely to elicit a cheerful response than "Where's your manuscript?" "Why haven't you called?" and "Who's your lawyer?"
I have the feeling that the magazine can reach many more people than it reaches and has something to offer that not everyone knows who should know it. That's why we're starting an app, and that's why we do the blog. But editorially, I think it's mainly a matter of keeping your eyes peeled. You just really don't know what's going to come along.
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