A Quote by David Ogilvy

Sound an alarm! Advertising, not deals, builds brands.

David Ogilvy

Quote Topics

Advertising Alarm Brands Builds Deals Sound

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

I use a progressive alarm that makes a soft sound at first and then progressively gets louder. But I usually wake on the first sound, so it doesn't disturb my wife. When I used a loud alarm clock, I was more likely to hit it on the head and go back to sleep.

Edwin Catmull

I usually wake up at 7, 7:15, without an alarm. I hate the sound of an alarm.

Pete Hamill

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

David Droga

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

David Droga

Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.

Fat Joe

Advertising is the way great brands get to be great brands.

Al Ries

How advertising is handled has always been a key distinction between low and high order publishing. The higher you stood, the more separate you were from advertising, and, in the logic of snobbery, the greater a premium price the top brands would pay to be in your company.

Michael Wolff

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

Marty Neumeier

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Joshua Ferris

With a chemical alarm, you're going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side.

Norman Schwarzkopf

With a chemical alarm, you're going to build one that is oversensitive because you would rather the alarm go off and give you a false alarm than to err on the other side

Norman Schwarzkopf

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Howard Schultz

Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.

Miles Young

I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.