A Quote by David Ogilvy
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.
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Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.
You have to learn to trust - and listen to - your unconscious mind. If you pose the question to your unconscious "is this person a friend or a foe" - safe or a threat - your unconscious mind is hard-wired to assess that brilliantly for you. It's just that we're not very good at paying attention to what our unconscious minds are telling us.
Build pockets of stillness into your life. Meditate. Go for walks. Ride your bike going nowhere in particular. There is a creative purpose to daydreaming, even to boredom. The best ideas come to us when we stop actively trying to coax the muse into manifesting and let the fragments of experience float around our unconscious mind in order to click into new combinations. Without this essential stage of unconscious processing, the entire flow of the creative process is broken.
You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.
No one yet understands the mysterious intelligence within plants or the implications of the idea that nature communicates in a basic chemical language that is unconscious but profound. We do not yet understand how hallucinogens transform the message in the unconscious into revelations beheld by the conscious mind.
People are living in unconsciousness, doing all kinds of things in unconsciousness. Everybody is an unconscious robot. We are just pretending that we are conscious; we are not conscious. The moment you become conscious, all unconscious actions disappear from your life. Your life starts moving in a new dimension. Your each act comes out of inner clarity; your each response is virtuous, is virtue. To live unconsciously is to live in sin; to live consciously is to be virtuous, is to be religious. And to live in total awareness is to be a buddha, is to be a christ.
The physical universe that you see is all in your mind. When you turn your mind off, or become unconscious, the physical universe, for you, disappears. Then, when you awaken your consciousness, the universe reappears magically. Quite simple really - no thoughts on your part, no physical world. As Walt Whitman succinctly stated: "The whole theory of the universe is directed unerringly to one single individual - namely to You." Without your mind to process it, the universe simply disappears into nothingness.
If your mind is open to opposing ideas, your intelligence will go up. If your mind is closed to opposing ideas, your ignorance is in control. Intelligence or ignorance? Your ability to keep an open mind and appreciate multiple points of view is conscious choice. And one that can open your world, and shape your childs future.
As soon as you start to question your own intent while you're still in the process of discovering your story, you're in trouble because you've pulled out of that unconscious space that is so necessary in the beginning of the drafting process.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Presently we have to train our unconscious to function better. Then we can depend upon our instincts, that will be noble instincts. At this moment, our instincts are very impure. When we have practiced for a long time, living the higher values of life and following the instructions of great masters or the Scriptures, that is when you have trained your unconscious. Then when a situation comes, you can to an extent, depend on your inner voice.
The best indicator of your level of consciousness is how you deal with life's challenges when they come. Through those challenges, an already unconscious person tends to become more deeply unconscious, and a conscious person more intensely conscious. You can use a challenge to awaken you, or you can allow it to pull you into even deeper sleep. The dream of ordinary unconsciousness then turns into a nightmare.
Using your imagination to create mental images stimulates your mind, helps organize your life and keeps your focus in a particular direction. It allows your unconscious mind to work toward the image you have created, the goal. It's about understand the life you want to live, and seeing it unfold before you.
Writing is like meditation or going into an ESP trance, or prayer. Like dreaming. You are tapping into your unconscious. To be fully conscious and alert, with life banging and popping and cuckooing all around, you are not going to find your way to your subconscious, which is a place of complete submission.
You have to find what your temperament is like and live around it. I find I work really well off the top of my head because you get the unconscious into it. Otherwise, it's just an idea. And I'm not so hot there.
Separate out the creative act from the act of editing and execution. Make it a two-step process. First, let ideas flow and encourage EVERY idea to make it to the whiteboard. Don't criticize, judge, edit, budget, or worry. An idea on the wall can't hurt anyone, so let them rip without restriction. After any and all ideas have the opportunity to "come out to play", only then should you apply your analytical and logical side to the effort. Don't mix the creative process with the editing process or you'll kill your ideas before they even get a fighting chance.
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