A Quote by David Ogilvy
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
Related Quotes
No partnership matters more. The relationship with the one you marry provides 90 percent of your happiness and 90 percent of your misery.
Put your resources, your assets, your money and possessions, your time and talents and energies into the things of God. As surely as the compass needle follows north, your heart will follow your treasure. Money leads; hearts follow.
Sometimes the media twists your words, and they say things to get a headline, and it's not necessarily what came out of your mouth, and they take things out of context 90 percent of the time. But I guess - any publicity is good publicity, I guess.
Great people in the United States have been disenfranchised.I'll give you an example, it has always been the way to do it, to work hard, save your money, put your money in the bank, get interest on your money and retire wealthy, at least modestly wealthy. Well, the people that have done that have been hurt terribly because there is no interest on your money. You get no money. I just signed for some CDs where you are getting a quarter of one percent. A quarter of one percent! They don't even want your money, the banks.
Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.
Where you want to be is always in control, never wishing, always trading, and always first and foremost protecting your ass. That's why most people lose money as individual investors or traders because they're not focusing on losing money. They need to focus on the money that they have at risk and how much capital is at risk in any single investment they have. If everyone spent 90 percent of their time on that, not 90 percent of the time on pie-in-the-sky ideas on how much money they're going to make, then they will be incredibly successful investors.
If your company matches your 401(k) contribution, then no matter what, contribute to your 401(k) first. You put in a dollar, they put in 50 cents. It's an automatic 50 percent return on your money. You can't pass that up. I'd rather have the 50 percent than pay 32 percent interest on a credit card.
To a certain extent in Hollywood you're a product, and your product is whatever sells the most, and whatever sells the most is whatever the public likes to see you do - if anything.
I'm no dummy. So much of the NBA is just fit and situation, and I always say this, for 85 to 90 percent of the league, your performance is often dictated by your situation and your coaches.
Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well.
In my father's generation, the product was 80 percent of what you were putting into the world, and your personal life was 20 percent. It now seems that 80 percent of the product I put out is silly, made-up stories and what I'm wearing.
Choose your life's mate carefully. From this one decision will come 90 percent of all your happiness or misery.
In life, never spend more than 10 percent of your time on the problem, and spend at least 90 percent of your time on the solution.
Flair was a guy who 90 percent of your match was called on the fly, while Savage was a guy who had 90 percent of it set in stone before the match began.
People who buy your product or use your service don't care how tall or short you are, or what gender you are, or your age. It is irrelevant. That is not the basis on which your product is judged.
We want you, not your money. As long as you're at fight club, you're not how much money you've got in the bank. You're not your job. You're not your family, and you're not who you tell yourself. You're not your name. You're not your problems. You're not your age. You are not your hopes. You will not be saved. We are all going to die, someday.
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