A Quote by David Ogilvy
Every advertisement is part of the long term investment in the personality of the brand.
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Every ad is an investment in the long-term image of a brand.
Young people, under the social contract, suggest a long term investment. What we have today is a government that believes that young people - since they are a long term investment - are a liability. This is system that only believes in short-term investments.
I don't believe that if you are going to build a long-term, sustainable brand that you can chop up every component part and expect everyone to have a perfect P&L.
We must shift our thinking away from short-term gain toward long-term investment and sustainability, and always have the next generations in mind with every decision we make.
But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.
There is no question that an important service is provided to investors by investment companies, investment advisors, trust departments, etc. This service revolves around the attainment of adequate diversification, the preservation of a long-term outlook, the ease of handling investment decisions and mechanics, and most importantly, the avoidance of the patently inferior investment techniques which seem to entice some individuals.
A more productive economy in the long term will bring us higher tax revenues, but that requires long-term investment in infrastructure and the skills necessary to grow a balanced economy.
Investment in infrastructure is a long term requirement for growth and a long term factor that will make growth sustainable.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Frequent comparative ranking can only reinforce a short-term investment perspective. It is understandably difficult to maintain a long-term view when, faced with the penalties for poor short-term performance, the long-term view may well be from the unemployment line ... Relative-performance-oriented investors really act as speculators. Rather than making sensible judgments about the attractiveness of specific stocks and bonds, they try to guess what others are going to do and then do it first.
I think more civil society programs, more free enterprise, more contacts with their fellow brethren in Miami - that's good for the long-term, and that's an investment in America's long-term relationship with the Cuban people, not the Cuban government.
The conservative position that all spending is evil obliterates any distinction between investment and consumption, between the long-term and the short-term.
The culture of the mutual fund industry, when I came into it in 1951, was pretty much a culture of fiduciary duty and investment, with funds run by investment professionals. The firm I worked with, Wellington Management Co., they had one fund. That was very typical in the industry... investment professionals focused on long-term investing.
Taxes have been complicated. Every single time I spend a Bitcoin, it's a taxable event. It's like I bought and sold an asset. It counts as an investment, with a short- or long-term capital gain or loss.
The most important thing that a company can do in the midst of this economic turmoil is to not lose sight of the long-term perspective. Don't confuse the short-term crises with the long-term trends. Amidst all of these short-term change are some fundamental structural transformations happening in the economy, and the best way to stay in business is to not allow the short-term distractions to cause you to ignore what is happening in the long term.
Well, there's always risk in long-term investment.
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