A Quote by David Ogilvy
Positioning should be decided before the advertising is created
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I created the characters from what I read in the script. I decided how I should talk, accent, no accent, my own voice, or a created voice. Then, I visualize what I should look like.
Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.
There is, therefore, no difficulty in answering such questions as these. What cause was there why the Universe was placed in such a part of Space? and, Why was the Universe created at such a Time? for, if there be no Space beyond the Universe, it was impossible that it should be created in another place; and if there was no Time before, it was impossible it should be created at another time.
If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
I decided to go to school for advertising and graphic design. That was what I was gonna do but acting is that thing, it's like a splinter in your mind and you can't get rid of it. So I decided to move to L.A. a few years ago and it just snowballed into this thing called 'The Hunger Games.'
I decided to go to school for advertising and graphic design. That was what I was gonna do but acting is that thing, its like a splinter in your mind and you cant get rid of it. So I decided to move to L.A. a few years ago and it just snowballed into this thing called The Hunger Games.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
A spiritual partnership is a partnership between equals for the purpose of spiritual growth. Nothing like this archetype has existed before because nothing like this was required before in the human experience. And spiritual partnerships can be created in a biological family, they can be created among friends, they can be created in the workplace, they can be created anywhere that two or more individuals are committed to their own spiritual evolution and are striving to relate to each other as equals.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
I always thought it better to allow myself to doubt before I decided, than to expose myself to the misery, after I had decided, of doubting whether I had decided rightly and justly.
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