A Quote by David Ogilvy
If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
Related Quotes
I try to show good technique - boxing technique, wrestling technique, jiu jitsu technique.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
No technique is possible when men are free. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.
I have acting technique; I have singing technique; I don't have a writing technique to fall back on.
The second mode to deal with unsafe cities is to take refuge in vehicles. This is the technique practiced in the big wild-animal reservations of Africa, where tourists are warned to leave their cars under no circumstances until they reach a lodge. It is also the technique practiced in Los Angeles.
For some odd reason, I had an early and extreme multidisciplinary cast of mind. I couldn't stand reaching for a small idea in my own discipline when there was a big idea right over the fence in somebody else's discipline. So I just grabbed in all directions for the big ideas that would really work.
What is the most powerful lever you can imagine? A big idea, but only if it's in the hands of a truly outstanding entrepreneur. It starts with the person and the idea, and then grows to the institution. All three are intertwined.
I was born with the wrong sign
In the wrong house
With the wrong ascendancy
I took the wrong road
That led to
The wrong tendencies
I was in the wrong place
At the wrong time
For the wrong reason
And the wrong rhyme
On the wrong day
Of the wrong week
Used the wrong method
With the wrong technique
Wrong
Wrong.
There are some big guys like Greg Hardy and Francis Ngannou. If I have very good technique, I might not still win because they are big and strong.
A big idea is great, but putting that big idea into action has the power to change the world.
Technique is not being able to juggle a ball 1000 times. Anyone can do that by practicing. Then you can work in the circus. Technique is passing the ball with one touch, with the right speed, at the right foot of your team mate.
So many people operate in a world of right and wrong [that] they become polarized. You're conservative or you're liberal; and if you're one or the other, you can't be both. I just think that this idea of right and wrong is kind of a damaging idea.
Sahasrara is your awareness. When it is enlightened, you get into the technique of the Divine. Now there are two techniques - the technique of the Divine and the technique that you follow. You cannot act as Divine but you can use the Divine power and maneuver it.
There's an awful lot to be desired. I've gone to places where people say to me, "What's your technique?" Technique? What the hell technique is there to acting? We're acting because even with my voice I'm giving what I think is what I want to say.
The technique of the book and the technique carried by the figure of Scheherazade is one of opening the Sultan's mind. He's emblematic of the ignorant person: the ignorant, lock-in, raging man who wants to kill all he doesn't understand. The model of the book is the extraordinary, very-large, Mirror of Princes.
Some people when I speak of awareness of the "inner body" call it a technique. I would not call it a technique because it is too simple for that. When the oak tree feels its roots in the earth, its connectedness with the earth, it is not practicing a technique.
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