A Quote by David Ogilvy

Big ideas are usually simple ideas. — © David Ogilvy
Big ideas are usually simple ideas.
The acts of the mind, wherein it exerts its power over simple ideas, are chiefly these three: 1. Combining several simple ideas into one compound one, and thus all complex ideas are made. 2. The second is bringing two ideas, whether simple or complex, together, and setting them by one another so as to take a view of them at once, without uniting them into one, by which it gets all its ideas of relations. 3. The third is separating them from all other ideas that accompany them in their real existence: this is called abstraction, and thus all its general ideas are made.
Ideas matter a lot, the underlying ideas that stand behind policies. When you don't have ideas, your policies are flip-flopping all over the place. When you do have ideas, you have more consistency. And when you have the right ideas - then you can get somewhere (reagan had the right ideas).
Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable. In terms of idea the artist is free to even surprise himself. Ideas are discovered by intuition.
Idealism is based on big ideas. And, as anybody who has ever been asked "What's the big idea?" knows, most big ideas are bad ones.
Big minds have big ideas. Small minds use big ideas to justify bad ideas.
The mind being, as I have declared, furnished with a great number of the simple ideas conveyed in by the senses, as they are found in exterior things, or by reflection on its own operations, take notice, also, that a certain number of these simple ideas go constantly together... which, by inadvertency, we apt afterward to talk of and condier as one simple idea.
Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters.
Avoid committees and consensus in developing big, distinctive business model advantages. Individuals have big, distinctive ideas; committees and consensus turn big, distinctive ideas into mundane ideas.
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
When you become sufficiently expert in the state of the art, you stop picking ideas at random. You are thoughtful in how to select ideas and how to combine ideas. You are thoughtful about when you should be generating many ideas versus pruning down ideas.
The best ideas and the most useful and ground-breaking are often, though not always, in one sense, very simple ideas.
The ability of nonintelligent people to understand the most complicated mechanisms and to use them has always been to me a cause of astonishment: their inability to understand simple questions is even more astonishing. The general acceptance of simple ideas is difficult and rare, and yet it is only when simple, fundamental, ideas have been accepted that further progress becomes possible on a higher level.
Everybody has ideas. The vital question is, what do you do with them? My rock musician sons shape their ideas into music. My sister takes her ideas and fashions them into poems. My brother uses his ideas to help him understand science. I take my ideas and turn them into stories.
I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future.
Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.
These are ideas. I could say that they just came to me, but it would be more accurate to say that I went to them. Ideas - and new connections between ideas - lead you away from commonly held perceptions of reality. Ideas lead you out here. Ideas lead you into the darkness.
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