A Quote by David Ogilvy

Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

David Ogilvy

Quote Topics

Advertisement Advertisements Been Before Discarded Enough Good Lost Lucky Potency Repeat Scores Selling Stops Until Winners Write Your

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

When you become a good cook, you become a good craftsman, first. You repeat and repeat and repeat until your hands know how to move without thinking about it.

Jacques Pepin

You have no choice as a professional chef: you have to repeat, repeat, repeat, repeat until it becomes part of yourself. I certainly don't cook the same way I did 40 years ago, but the technique remains. And that's what the student needs to learn: the technique.

Jacques Pepin

If you repeat it, it's true. If you repeat it, it's true. And through repetition, something becomes true. If you repeat it enough. Until it becomes true. Or do I need to repeat that for you?

Stephen Colbert

We've got a form of brainwashing going on in our country…. Do you know how they brainwash people? They repeat something over and over. And that's what we do in this country. Owning things is good. More money is good. More property is good. More commercialism is good. MORE IS GOOD. MORE IS GOOD. We repeat it--and have it repeated to us--over and over until nobody bothers to even think otherwise. The average person is so fogged up by all this, he has no perspective on what's really important anymore.

Morrie Schwartz

To become really good at anything, you have to practice and repeat, practice and repeat, until the technique becomes intuitive.

Paulo Coelho

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

Keith Rabois

The same piece of music alters at each hearing. But oh, the need to repeat and repeat and repeat unchanged the sexual experience.

Ned Rorem

For me, the goal is to make the most of each player, play them in the position they feel best in. And then repeat, repeat, repeat.

Didier Deschamps

To me, the big thing in being a successful team is repetition of what you're doing, either by word of mouth, blackboard, or specifically by work on the field. You repeat, repeat, repeat as a unit.

Vince Lombardi

Now let's repeat the non-conformists' oath: I promise to be different! I promise to be unique! I promise not to repeat things other people say! Good!

Steve Martin

Let's cease thinking of our accomplishments, our wants. Let's try to figure out the other man's good points. Then forget flattery. Give honest, sincere appreciation. Be hearty in your approbation and lavish in your praise, and people will cherish your words and treasure them and repeat them over a lifetime - repeat them years after you have forgotten them.

Dale Carnegie

No one who is angry or shallow can repeat what they've said. The moment you ask a person to repeat, you have won the battle. You have put them on guard. So don't reply angrily and don't take any offense, just say politely, "Yes, I understand, but could you please repeat it?" With that, you have won.

Harbhajan Singh Yogi

... keep practicing. After a great deal of practice, we no longer think about all the necessary movements we must make; they become part of our existence. Before reaching that stage, however, you must practice and repeat. And if that's not enough, you must practice and repeat some more.

Paulo Coelho

That human existence should repeat itself, well and good, but that it should repeat itself like a hackneyed tune, or a record a drunkard keeps playing as he feeds coins into the jukebox...

Stanislaw Lem

I've made game-winners, I've missed game-winners. I've pitched shutouts, and I've given up 10 runs. You just deal with the experiences and learn how to get over the bad outings and learn from them, so they don't occur time and time again. You take what you did right from the good games and turn those into, 'How do I repeat that success?'