A Quote by David Ogilvy
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.
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Faith is precisely the paradox that the single individual as the single individual is higher than the universal, is justified before it, not as inferior to it but superior - yet in such a way, please note, that it is the single individual who, after being subordinate as the single individual to the universal, now by means of the universal becomes the single individual who as the single individual is superior, that the single individual as the single individual stands in an absolute relation to the absolute.
How you wake up each day and your morning routine (or lack thereof) dramatically affects your levels of success in every single area of your life. Focused, productive, successful mornings generate focused, productive, successful days - which inevitably create a successful life - in the same way that unfocused, unproductive, and mediocre mornings generate unfocused, unproductive, and mediocre days, and ultimately a mediocre quality of life. By simply changing the way you wake up in the morning, you can transform any area of your life, faster than you ever thought possible.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
What frightens me about America today is that in the large majority there is no active sense of the value of the individual: few citizens feel that they are the Republic, responsible for what happens. And when the individual in a democracy ceases to feel his importance, then there is grave danger that he will give over his freedom, if not to a Fascist State, then to the advertising men or Publicity Agents or to the newspaper he happens to read.
Fashion is not art. Fashion isnt even culture. Fashion is advertising, and advertising is money. And for every dollar you earn, someone has to pay.
There is nothing antithetical in American history, culture, or traditions to teamwork. Teams were important in America's history - wagon trains conquered the West, men working together on the assembly line in American industry conquered the world, a successful national strategy and a lot of teamwork put an American on the moon first (and thus fare, last). But American mythology extols only the individual...In America, halls of fame exist for almost every conceivable activity, but nowhere do Americans raise monuments in praise of teamwork.
In a democracy the majority of citizens is capable of exercising the most cruel oppressions upon the minority...and that oppression of the majority will extend to far great number, and will be carried on with much greater fury, than can almost ever be apprehended from the dominion of a single sceptre. Under a cruel prince they have the plaudits of the people to animate their generous constancy under their sufferings; but those who are subjected to wrong under multitudes are deprived of all external consolation: they seem deserted by mankind, overpowered by a conspiracy of their whole species.
I think one of the things guiding this on the Russia-collusion side, is we've been at this for over a year, or coming up on at least a year. It really intensified after the election with the Hillary Clinton campaign. By the way, speaking of Hillary Clinton, can you imagine what a victory this must feel like for the Clintons? She single-handedly - the Clinton campaign single-handedly - invented this vast Russian conspiracy 24 hours after the election.
The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
A tactic used by authors of virtually every single book I've ever read that propounds a conspiracy theory is to attack an agency as being part of a conspiracy in the Kennedy assassination, but when this same agency comes up with something favorable to the author's position, the author will cite that same agency as credible support for his argument.
Painting is the making of an analogy for something non-visual and incomprehensible - giving it form and bringing it within reach. And that is why good paintings are incomprehensible. Creating the incomprehensible has absolutely nothing to do with turning out any old bunkum, because bunkum is always comprehensible.
The president is in charge of the military so that a single individual - accountable to Americans - is responsible for its successes and failures.
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
The majority of the American people still believe that every single individual in this country is entitled to just as much respect, just as much dignity, as every other individual.
We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
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