A Quote by David Ogilvy

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

David Ogilvy

Quote Topics

Account Agencies Cows Dairy Employ Executives Farmer Had Many Most Twice Two Were Would

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

This was a dairy cow, and dairy cows have IDs on them. The ID was traced back to the farm in Washington. It's a dairy farm. And that farm now has been quarantined, and the owners have been very cooperative in doing that.

Ann Veneman

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

David Ogilvy

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

David Ogilvy

If we were to go back in time 100 years and ask a farmer what he'd like if he could have anything, he'd probably say he wanted a horse that was twice as strong and ate half as many oats. He would not say he wanted a tractor. The point is, technology changes things so fast that many people aren't sure what the best solutions to their problems might be.

Philip Quigley

Many, if not most, of the difficulties we experience in dealing with government agencies arise from the agencies being part of a fragmented and open political system…The central feature of the American constitutional system—the separation of powers—exacerbates many of these problems. The governments of the US were not designed to be efficient or powerful, but to be tolerable and malleable. Those who designed these arrangements always assumed that the federal government would exercise few and limited powers.

James Q. Wilson

During the mid-1980s dairy farmers decided there was too much cheap milk at the supermarket. So the government bought and slaughtered 1.6 million dairy cows. How come the government never does anything like this with lawyers?

P. J. O'Rourke

Yes, I spent two long years, traveling all over the United States, all over Europe, interviewing many, many, many people who had been thrown out of their academic jobs because they taught that there was a possibility of life coming from something other than Darwinism, who thought that possibly random selection and mutations didn't account for the universe, didn't account for gravity, didn't account for why nobody had ever seen an individual species evolve - no one's ever seen an individual species evolve!

Ben Stein

I never imagined anybody would ever come out to hear me preach. I'm just a country dairy farmer from North Carolina.

Billy Graham

But twice-two-makes-four is for all that a most insupportable thing. Twice-two-makes-four is, in my humble opinion, nothing but a piece of impudence. Twice-two-makes-four is a farcical, dressed-up fellow who stands across your path with arms akimbo and spits at you.

Fyodor Dostoevsky

My grandfather milked several cows twice a day and supplied the neighbours with dairy products. He liked to go visiting around the county on Saturdays, and he also enjoyed the neighbours when they came by once a week with their empty milk jars. He walked them out to their cars and hung over the driver's side window until they drove off.

Kary Mullis

So, I went to McGill University in Montreal to study soil chemistry and microbiology, which I did complete, but realized early that little of this could be applied in our country, because we were learning of a Green Revolution that would suit a farmer who had 3,500 acres and not our poor farmer.

Suhasini Mulay

My father was a farmer, and we have had some farming land in Haryana. Maybe I would have followed his footsteps and become a farmer.

Virender Sehwag

It would be most wholesome if for at least twenty years art historians were forbidden to refer to any derivations. If they were not allowed to account for a work of art mainly by tracing where it comes from, they would have to deal with it in and by itself--which is what they are most needed for.

Rudolf Arnheim

There were so many bands in New Orleans. But most of the musicians had day jobs, you know -- trades. They were bricklayers and carpenters and cigar makers and plasterers. Some had little businesses of their own -- coal and wood and vegetable stores. Some worked on the cotton exchange and some were porters. They had to work at other trades 'cause there were so many musicians, so many bands. It was the most musical town in the country.

Zutty Singleton

Twice two makes four seems to me simply a piece of insolence. Twice two makes four is a pert coxcomb who stands with arms akimbo barring your path and spitting. I admit that twice two makes four is an excellent thing, but if we are to give everything its due, twice two makes five is sometimes a very charming thing too.

Fyodor Dostoevsky

While it's certainly true that many people think that dairy doesn't have a cost to the animal, it's because they never went to a dairy farm.