A Quote by David Ogilvy
People don't buy a new detergent because the manufacturer told a joke on television last night.
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I have some speakers up here, thank God, because last night I didn't have them and I was telling jokes and I had no idea which joke I was telling. So I told jokes twice. I even told that one twice.
About a year after I moved to Los Angeles, I decided I wanted to be a joke writer for a late night talk show. So I met with a late night joke writer and he told me that I should start by doing stand-up comedy, because that would really hone my sense of humor and joke writing ability. Eventually I took a stand-up class and a few months later I had a seven-minute act.
Yet another last night. The last night at home, the last night in the ghetto, the last night in the train, and, now, the last night in Buna. How much longer were our lives to be dragged out from one 'last night' to another?
In 1945, peace broke out. It was the end of the Joke. Joke warfare was banned at a special session of the Geneva Convention, and in 1950 the last remaining copy of the joke was laid to rest here in the Berkshire countryside, never to be told again.
Television won't last because people will soon get tired of staring at a plywood box every night.
I think I'm a good joke writer. I'm also very scared that the last joke I wrote is the last joke I'll ever write.
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
Often, when you're in some of these writing rooms for... and the most restrictive is network television, right? They say, 'Wow, that's a great joke, but we can't do that. Okay, let's try the second joke. Oh, you can't do that one. But the third joke you can do,' and hopefully it will be great, but it will remind people of what the joke really was.
When I was governor, if I told a joke in front of the press - I learned. I would go, "That was a joke, joke, joke," and I'd say it three times.
You know, when you go into the store and buy a box of laundry detergent, and the price has gone up - you know, 50 cents because of regulations....And everything is costing more money, and we are killing our people like this....It's the evil government that is putting all these regulations on us so that we can't survive.
We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'
I think the music business is probably not happy with what we've done, because the people buying the record have actually got to pick what they want to buy, rather than being told what they should buy.
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
If you are on television, that one night that someone is able to see you, you're talking about millions of people in one day. That's pretty awesome because then it helps you to jumpstart your career, and if you're the one to go out there and perform, people are going to come see you because those millions saw you on the television.
Somebody said on television, somebody said last night on television: Nobody has gotten rich betting against Donald Trump. That's in my lifetime. That's not just for this election cycle. I went in, and people said: "He's not gonna run." I've gone through this with you.
A new book is just like any new product, like a detergent. You have to acquaint people with it. They have to know it's there. You only get to be number one when the public knows about you.
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