A Quote by David Ogilvy
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
Related Quotes
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
The consumer isn't a moron; she is your wife.
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
There will be a competition among critics for the best Paris Hilton insult. Here's my first: Her attention span is so short that she can't even maintain her concentration while running away from a psycho... Maybe the ultimate insult is that she makes her co-star Elisha Cuthbert seem, by comparison, the sexiest and most interesting actress in modern cinema.
Part of creating the future is to follow this consumer. Women are working; we've moved the store to the desk. Now though, she's is in the back of a cab with her iPhone or her iPad, she's tweeting an outfit that her friend is wearing and desperately trying to find out where she got her shoes online.
My wife, my Mary, goes to her sleep the way you would close the door of a closet. So many times I have watched her with envy. Her lovely body squirms a moment as though she fitted herself into a cocoon. She sighs once and at the end of it her eyes close and her lips, untroubled, fall into that wise and remote smile of the Ancient Greek gods. She smiles all night in her sleep, her breath purrs in her throat, not a snore, a kitten's purr... She loves to sleep and sleep welcomes her.
She was my wife and I love her & loved her beyond imagination but I also respected her art, the passion and dedication with which she committed herself to her work.
I turn to my wife for everything. Her success has never affected her as a person - she's incredibly loyal. We laugh together; we share everything, and she still surprises me. When I saw her in 'Sweet Charity,' I was so proud to say, 'That's my wife.'
Whatever your (unfavorable) situation is, it is a good idea to ask yourself "WHAT YOU WOULD DO if you were free of it." An alcoholic's wife might wish her husband would stop drinking...On examination of her beliefs, she may discover she was frightened of not achieving her own goals and actually encouraged the alcoholism so she would not have to face her own failure.
Talent must be a fanatical mistress. She's beautiful; when you're with her, people watch you, they notice. But she bangs on your door at odd hours, and she disappears for long stretches, and she has no patience for the rest of your existence; your wife, your children, your friends. She is the most thrilling evening of your week, but some day she will leave you for good. One night, after she's been gone for years, you will see her on the arm of a younger man, and she will pretend not to recognize you.
She sat leaning back in her chair, looking ahead, knowing that he was as aware of her as she was of him. She found pleasure in the special self-consciousness it gave her. When she crossed her legs, when she leaned on her arm against the window sill, when she brushed her hair off her forehead - every movement of her body was underscored by a feeling the unadmitted words for which were: Is he seeing it?
If I walk in the house, and I greet my wife, and I give her a hug, kiss her on the cheek, and I say to her, "Honey, how'd your day go," and I listed to how her day went. If I say, "Is there anything I can do to help you," and she tells me, "Honey, if you could peel the potatoes," or whatever, I have influenced my wife in a very positive way.
Love her, love her, love her! If she favours you, love her. If she wounds you, love her. If she tears your heart to pieces – and as it gets older and stronger, it will tear deeper – love her, love her, love her!
You say you love your wife. You depend on her; she has given you her body, her emotions, her encouragement, a certain feeling of security and well-being. Then she turns away from you; she gets bored or goes off with someone else, and your whole emotional balance is destroyed, and this disturbance, which you don't like, is called jealousy. There is pain in it, anxiety, hate and violence. So what you are really saying is, 'As long as you belong to me I love you but the moment you don't I begin to hate you.
He bent down to her; their mouths met again, and the shock of sensation was so strong, so overpowering, that she shut her eyes against it as if she could hide in the darkness. He murmured and gathered her against him.
You may have married her, but she is mine. Do you think I shall let you take her? She may be ten times your wife, but, by God, you shall never have her.
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