A Quote by David Ogilvy
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
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I don't accept any money, free products, or anything else of value from the companies whose products I cover or from their public relations or advertising agencies.
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
All American consumers have the same needs - to buy great consumer products, with savings and value, and with the convenience of easy delivery.
Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
For daughters of the new American billionaires of the 19th century, it was the ultimate deal: marriage to a cash-strapped British Aristocrat in return for a title and social status. But money didn't always buy them happiness.
Consumers do not buy products. They buy product benefits.
Living through the 1929 Great Depression helped shape my social conscience. During this time, I realized the earth was still the same place, manufacturing plants were still intact, and resources were still there, but people didn’t have money to buy the products. I felt the rules of the game we play by were outmoded and damaging. This began a life-long quest resulting in the conclusions and designs presented in The Venus Project.
When I first started, there really was no beauty guru community. I didn't have the right production resources. I had to learn how to edit. I didn't even have beauty products. I had to go out and buy them myself because beauty brands didn't even know what a beauty guru was.
Consumers learn the value of being sure that what you want to buy is what you buy.
I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.
I don't believe consumers want to see fuller-figured girls in ads. Because if they did they would refuse to buy the things they are seeing, and want to buy a different product. If people really want to see a change, they have to speak up on a daily basis to see that change. And I think that models who are suffering from an eating disorder, it is as sad to look at them as the person who is suffering from obesity or who is smoking outside their office or person who is drinking too much at the bar - everybody is suffering from something pretty much.
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