A Quote by David Ogilvy
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
Related Quotes
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
The only moral virtue of war is that it compels the capitalist system to look itself in the face and admit it is a fraud. It compels the present society to admit that it has no morals it will not sacrifice for gain.
I came home one day from school after being chased by kids singing “Yellow Submarine”, and I didn't understand why. It just seemed surreal: why are they singing that song to me? I came home and I freaked out on my dad: 'Why didn't you tell me you were in The Beatles?' And he said, 'Oh, sorry. Probably should have told you that.'
I like spoken-word as much as the singing word.
No poet will ever take the written word as a substitute for the spoken word; he knows that it is on the spoken word, and the spoken word only, that his art is founded.
The spoken word is never really effective unless it is backed up by a life, but it is also true that the living deed is never adequate without the support the spoken word can provide.
Atheism, I began to realize, rested on a less-than-satisfactory evidential basis. The arguments that had once seemed bold, decisive, and conclusive increasingly turned out to be circular, tentative, and uncertain.
Today, candor compels us to admit that our vaunted two-party system is a snare and a delusion, a fraud upon the nation. Our two parties have become nothing but two wings of the same bird of prey.
Somewhere in there, among the worries, questions, advice and advertising jingles, lives your intuition, your true 'inner voice.' You can hear it to the extent that you give it your attention.
A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.
The Word 'Repulse': I hate this word. I believe 'repel' is a perfectly good word, and 'repulsion' is the noun, as well as the title of an excellent Dinosaur Jr. song. A compulsion compels you; an impulse impels you. Nobody ever says 'compulse' or 'impulse' as a verb. So why would you ever say 'repulse'? This word haunts me in my sleep, like a silver dagger dancing before my eyes. Renee looked it up and I was wrong. But I still kind of think I'm right.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
All my big heroes are literary, writers. I'd love to meet Jimmy Hendrix or John Coltrane, but I'd much rather meet Thomas Wolfe, or F. Scott Fitzgerald. Words and books have always meant a lot to me. That someone can take words and string them together to where they will move me is just a hell of a thing. It's amazing to me; more amazing to me than music or painting. It's always been the written word or the spoken word, like a great lecture or a great lyric, or a great poem. To me it's just amazing. And I always aspire toward capturing that, or my version of it.
I think lower wages have made men much less marriageable than they were before. It's not just like your job goes to hell. Your marriage goes to hell. You don't know your children anymore. Your children have a higher chance of being screwed up.
My sister tells me I began singing before I could even talk. My first performance was of a song called 'My Blue Heaven,' which I began singing when I was a year and a half.
I am not suited to the role of going around selling the life-can-be-beautiful idea. It can be, indeed. But you don't buy the concept from your friendly door-to-door lecture salesman.
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