A Quote by David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.

David Ogilvy

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Ad Ads Best Campaigns Collect Come Dollars Done Etc Example Experience Failure Good Good Ones Know Known Life Like Loss Love Love To Read Made Millions Millions Of Dollars My Life Out Over Pain People Person Personal Personal Experience Persuasive Read Real Real Person Really Some Somehow Start Stories Story Struggle Subway Success Success And Failure Them Theory Today True Use Valid Weight Weight Loss Well Which Your

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

David Ogilvy

The stories that are most unfamiliar, the ones that seem to come out of the blue about people that aren't well known, usually come from producers that have really done a lot of homework and looked around. Other stories come from the correspondents.

Frank Deford

Storytelling, you know, has a real function. The process of the storytelling is itself a healing process, partly because you have someone there who is taking the time to tell you a story that has great meaning to them. They're taking the time to do this because your life could use some help, but they don't want to come over and just give advice. They want to give it to you in a form that becomes inseparable from your whole self. That's what stories do. Stories differ from advice in that, once you get them, they become a fabric of your whole soul. That is why they heal you.

Alice Walker

Our bodies are garbage heaps: we collect experience, and from the decomposition of the thrown-out eggshells, spinach leaves, coffee grinds, and old steak bones out of our minds come nitrogen, heat, and very fertile soil. Out of this fertile soil bloom our poems and stories. But this does not come all at once. It takes time. Continue to turn over and over the organic details of your life until some of them fall through the garbage of discursive thoughts to the solid ground of black soil.

Natalie Goldberg

We are shaped by stories from the first moments of life, and even before. Stories tell us who we are, why we are here, and what will become of us. Whenever humans try to make sense of their experience, they create a story, and we use those stories to answer all the big questions of life. The stories come from everywhere--from family, church, school, and the culture at large. They so surround and inhabit us that we often don't recognize that they are stories at all, breathing them in and out as a fish breathes water.

Daniel Taylor

AS SOMBRAS DA ALMA. THE SHADOWS OF THE SOUL. The stories others tell about you and the stories you tell about yourself: which come closer to the truth? Is it so clear that they are your own? Is one an authority on oneself? But that isn't the question that concerns me. The real question is: In such stories, is there really a difference between true and false? In stories about the outside, surely. But when we set out to understand someone on the inside? Is that a trip that ever comes to an end? Is the soul a place of facts? Or are the alleged facts only the deceptive shadows of our stories?

Pascal Mercier

Life is too short to be anything but real with the cast of characters God has placed in the story of your life. Love well, laugh often, and find your life in Christ. Don't hide away or be a follower. Be the wonderful unique person God made you to be, and know that your purpose will always be best when defined by your faith in him

Karen Kingsbury

It's like fiction - the fact that somebody's telling you a story about people who didn't exist doesn't make the experience of the story any less real in your heart and mind. You go through heavy emotional responses to these stories, and wrestling is a similar thing - but it's happening in real space.

John Darnielle

I think that is what you want to do as a cinemagoer - to experience something fully. Some things don't let you experience them fully. It may be your own preordained prejudice where you can't experience them fully. But when you come out of the cinema having felt, thought, and experienced your way through two hours, that is a really cool thing.

Colin Farrell

I always say about acting: the audience doesn't come to see you, they come to see themselves. So if you're able to give them an experience where they feel, 'Oh, my gosh, that's me, that's my story, they know!' then you've done your job.

Julianne Moore

The real questions are the ones that obtrude upon your consciousness whether you like it or not, the ones that make your mind start vibrating like a jackhammer, the ones that you "come to terms with" only to discover that they are still there. The real questions refuse to be placated. They barge into your life at the times when it seems most important for them to stay away. They are the questions asked most frequently and answered most inadequately, the ones that reveal their true natures slowly, reluctantly, most often against your will.

Ingrid Bengis

When you fail, things get real. In fact, they get real real. If your success was a high profile success, then your failure will be a high profile failure. Opportunities and 'friendships' will evaporate. Failure shines a bright light on all relationships. The ones that last are pure and true, which is a true gift.

Julie Wainwright

So, when people try to give you some book with a shiny round award on the cover, be kind and gracious, but tell them you don't read "fantasy," because you prefer stories that are real. Then come back here and continue your research on the cult of evil Librarians who secretly rule the world.

Brandon Sanderson

In old interviews I was still worried about being judged. I think my life was about how can I keep myself in control. How can I just get through this and be okay? And, you know, you turn the corner. You realize that you're not imprisoned by your life or your circumstances or your genetics or anything. I really believe that we all have the ability to come out of our story. But you have to tell your story first in order to come out of it.

Mariel Hemingway

People don't understand that when you come into any theatrical experience, you've got to come locked and loaded, that you're a part of the experience, too. You can't come with your arms crossed. Be open to it.

Viola Davis

We live in a bubble sometimes, and you can get out of touch with your fans. You go to the studio, you come home. But coming to Comic-Con is a real opportunity to connect with the people that made your show happen and are responsible for its continued success. It's really humbling.

Kunal Nayyar

A Quote by David Ogilvy

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