A Quote by David Ogilvy
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
Related Quotes
Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it into something it's not. Some people really only read headlines.
I think what people were trying with me was to figure out who I was. They thought I was funny, but they were like, "How can we use this guy so he can regularly do this?" Does that make any sense? I think people were trying to figure out if my fat peg would fit in their square hole.
Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out always cut it out. Never use the passive voice where you can use the active. Never use a foreign phrase a scientific word or a jargon word if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous.
The biggest fear that everybody has is dying. Not to get too meta on you, but I think every fear that people are trying to work out is really like I'm going to die and no one is going to care, and it doesn't matter because God might not exist. That's what people are trying to figure out. I wish we all had one fear so we could think about it together and figure out a solution, but we're all doing different things.
At 22, there’s a lot of trying to figure out love, which at the end of the day, I’ve realized I’ll never figure out, though the process of trying is fun.
Some people demand a five-line capsule summary. Something you'd read in a magazine. They want you to say, 'This is the story of the duality of man and the duplicity of governments.' I hear people try to do it -- give the five-line summary -- but if a film has any substance or subtlety, whatever you say is never complete, it's usually wrong, and it's necessarily simplistic: truth is too multifaceted to be contained in a five-line summary. If the work is good, what you say about it is usually irrelevant.
They say Einstein died while he was still trying to figure out gravity. I think I'm going to die still trying to figure out some of the things about Blink.
I used to hang out with Salvador Dali a lot. He was such a nice man. I really liked his wife Gala, too. People say that she was tricky, but she was never difficult with me.
I'm one of those people who writes out words. All of my text messages? You can read them. Everyone would know what I'm trying to say. My sister will say 'BTW.' Do you mean 'by the way'? Is that what you're trying to say?
The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.
I had no idea what philosophy was until I went to college at UBC. I first read Hume and Plato, so naturally I was under the misapprehension that philosophers are trying to figure out what is true, and that contemporary philosophers are mainly trying to figure out what is true about the mind. Of course Hume and Plato were trying to do that, hence my misapprehension.
Too many people are surfing the web and trying to figure out the politics of getting a movie made or taking meetings and trying to get someone to read something instead of creating a truly great script, because something great has a great chance of getting made, but something average that you've sort of talked people into reading doesn't have as good a shot.
I'm always exploring other people: trying to figure out myself, trying to figure out everyone.
The good thing about life is that you can research anywhere you are. I'm just constantly gathering little bits of information all the time. I'm always grabbing something out of the headlines, out of the news or reading a book about astronomy and just trying to figure out how to get my head around the facts but the bigger stress is trying to connect those facts to normal life situations and our relationship with God.
I just say what I think is the funniest thing I could say. I'm not trying to make headlines. I'm just trying to say the stuff that I think is funny and will make people laugh.
I'm not trying to erase my culture or my faith, I'm trying to be the best version of myself, and it's really hard. I don't think I'm right, I don't claim to be correct, I'm just trying to figure it out and figure out a balance.
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