A Quote by David Ogilvy
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
Related Quotes
The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.
Never trust anything you read in a travel article. Travel articles appear in publications that sell large, expensive advertisements to tourism-related industries, and these industries do not wish to see articles with headlines like: URUGUAY: DON'T BOTHER.
When I'm home, I spend Sunday with my husband. If we're not cooking, we travel around in our camper, stop at fast-food restaurants, and picnic. We love that stuff that will harden your arteries in a hurry.
Teaching has made me realize that a lot of my fast playing is the musical equivalent of, 'Umm... umm... uhh...' - it's like when you're trying to think of the next thing to say that actually has meaning, you fill space. 'Umm' has about the same meaning as my fast playing.
How fast the ears learned to tell what sounds meant, much faster than it took the eyes to decipher written words.
The ear is the only true writer and the only true reader. I know people who read without hearing the sentence sounds and they were the fastest readers. Eye readers we call them. They get the meaning by glances. But they are bad readers because they miss the best part of what a good writer puts into his work.
If you wish to travel far and fast, travel light. Take off all your envies, jealousies, unforgiveness, selfishness and fears.
We inhabit an obscure planet, in an obscure galaxy, around an obscure sun, but on the other hand, modern human society represents one of the most complex things we know.
Only that, nothing more - a tiny beam of light to show some hidden aspect of reality, to help decipher and understand it and thus to initiate, if possible, a change in the conscience of some readers.
If we want to travel into the future, we just need to go fast. Really fast. And I think the only way we're ever likely to do that is by going into space.
The city - as the theater of experience, the refuge, the hiding place - has, in turn, been replaced by an abstraction, the fast lane. In the fast lane, the passive observer reduces everything - streets, people, rock lyrics, headlines - to landscape. Every night holds magical promises of renewal. But burnout is inevitable, like some law of physics.
We allow words to obscure the interpretation of the deeper meaning.
Be wary of passing the judgment: obscure. To find something obscure poses no difficult, elephants and poodles find many things obscure.
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
When I was growing up, I was the most pretentious person I have ever met. I only read obscure books and watched obscure movies and only listened to obscure music.
Flowers have spoken to me more than I can tell in written words. They are the hieroglyphics of angels, loved by all men for the beauty of their character, though few can decipher even fragments of their meaning.
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