A Quote by David Ogilvy

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. — © David Ogilvy
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
I have been recording every single one of my shows since 1994. Every single joke I've ever done is on a hard drive. I can tell you when I wrote every joke I wrote. I can tell you the first time I said it, when I made it different, when I made it better.
I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
Every Olympics, when I was growing up and playing basketball, my parents and I made it a point to sit down and watch the U.S.A. compete. To join that team later, and play and practice one-on-one with David Robinson, Larry Bird, Chris Mullens and all these guys I looked up to, was a dream come true.
I've got a variety of different sources of news that I follow and every day there's going to be different headlines, different stories spun different ways and different sources that they're going to cite as their facts.
A tower of illusion, all of it, made of illusory bricks and full of holes. If life were made up only of imporant things, it really would be a dangerous house of glass, scarcely to be handled carelessly. But everyday life was exactly like the headlines. And so everybody, knowing the meaninglessness of existence, sets the centre of his compass at his own home.
I met Tom Baker doing a voice-over when David [Arabella's friend, David Tennant] wasn't at all well known. We were doing this voice-over together and I said to Tom, 'Oh, my friend's a really, really big Doctor Who fan,' and he replied, 'Wait!' He got his cheque book out and asked, 'What his name?' I said 'David Tennant'. He wrote, 'To David Tennant, seventeen pounds forty five', signed it and I asked him what it meant. He said, 'He'll know'
I have come to know a God who has a soft spot for rebels, who recruits people like the adulterer David, the whiner Jeremiah, the traitor Peter, and the human-rights abuser Saul of Tarsus. I have come to know a God whose Son made prodigals the heroes of his stories and the trophies of his ministry.
When they asked Michelangelo how he made his statue of David he is reported to have said, "It is easy. You just chip away the stone that doesn't look like David.
Every time there's a revolution, it comes from somebody reading a book about revolution. David Walker wrote a book and Nat Turner did his thing.
When Bernard [Leach] wrote his book, he wrote about the fact that even when pots are made in a series, there is a personality to each pot and that the person who made it reflects their personality into the clay.
Talking Heads were a big influence on my comedy. For David Byrne, every album had to be different. With 'Portlandia,' every season has to be different. You gotta reinvent the look, all of it.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
I grew up - my dad, every time I was with my dad, he was always - not always, but he wrote. He's a writer. So he was always in his office writing. He made a plan and, like, a point of, 'This is my work. I'm going to do this every day for these amount of hours.' So I think that's where I got, like, a work sort of ethic.
I think I'm a survivor. I could have suffered at least 100 professional deaths. I could come up with a list of the 100 times I've come closest to death, from having pneumonia as a child to car crashes.
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