A Quote by David Ogilvy

On the average, five times as many people read the headlines as read the body copy.

David Ogilvy

Quote Topics

Average Body Copy Five Headlines Many People Read Times

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.

John Caples

I did buy 'The Sun' a few times, but I just don't read the tabloids. Sometimes they can have genius witty headlines, but that's all. There's nothing to read.

Lucy Punch

Read at every wait; read at all hours; read within leisure; read in times of labor; read as one goes in; read as one goest out. The task of the educated mind is simply put: read to lead.

Marcus Tullius Cicero

I read a ton of paper every day. I read the newspapers, I read my intelligence materials, I read all the briefing materials. I read the newspaper in hard copy.

Susan Rice

We buy a copy of 'Gravity's Rainbow,' say, and we carry our copy home. We open it; we fall into it. And it is here that the word 'copy' fails. Because what I experience when I read 'Gravity's Rainbow,' or 'Beloved,' or 'The Moviegoer,' is not at all a 'copy' of what you experience when you read the same novel.

Anthony Doerr

I read the 'New York Times', I read 'The Nation', I read 'Newsweek', I read 'Time Magazine', I read 'Politico', I read 'Mediaite'. This is what I do! I read every day, I have interests, I'm like everybody out there who's watching, who's out there watching, you know?

Joy Behar

I don't read anything anymore. I don't have the eyesight. I read my own copy, that's all. I think I've read everything that's worth reading.

John Gould

I don't think many people have ever read the report. Who has read 26 volumes of this case? How many read the summary? If you read the summary, it takes a long time.

John Sherman Cooper

Read. Read. Read. Read. Read great books. Read poetry, history, biography. Read the novels that have stood the test of time. And read closely.

David McCullough

I read Plato's 'Republic.' I read it through about five times until I could actually understand it.

Huey Newton

I think most people read and re-read the things that they have liked. That's certainly true in my case. I re-read Pound a great deal, I re-read Williams, I re-read Thomas, I re-read the people whom I cam to love when I was at what you might call a formative stage.

James Laughlin

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it into something it's not. Some people really only read headlines.

Kristin Cavallari

I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by people who are probably read the news themselves.

George W. Bush

I've read over 4,000 books in the last 20+ years. I don't know anybody who's read more books than I have. I read all the time. I read very, very fast. People say, "Larry, it's statistically impossible for you to have read that many books."