A Quote by David Ogilvy

The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
There is neither man or woman in this Church who is not on a mission. That mission will last as long as they live, and it is to do good, to promote righteousness, to teach the principles of truth, and to prevail upon themselves and everybody around them to live those principles that they may obtain eternal life
We have the Fine Guidance Sensors, one of which we will exchange out of three. Another one we changed on the last servicing mission, and on the fourth servicing mission in 2003 or 2004, the third one will be exchanged.
There are some readers who have never read an essay on taste; and if they take my advice they never will, for they can no more improve their taste by so doing than they could improve their appetite or digestion by studying a cookery-book.
taste governs every free - as opposed to rote - human response. Nothing is more decisive. There is taste in people, visual taste, taste in emotion - and there is taste in acts, taste in morality. Intelligence, as well, is really a kind of taste: taste in ideas.
Most people believe that great leaders are distinguished by their ability to give compelling answers. This profound book shatters that assumption, showing that the more vital skill is asking the right questions…. Berger poses many fascinating questions, including this one: What if companies had mission questions rather than mission statements? This is a book everyone ought to read—without question.
I'm not sure yet what my higher mission is, but I have a feeling it might be great. Before, I thought my mission was death, but now my mission is life.
If your choice enters into it, then taste is involved - bad taste, good taste, uninteresting taste. Taste is the enemy of art, A-R-T.
Prepare yourselves mentally. A mission requires a great deal of mental preparation. You must memorize missionary discussions, memorize scriptures, and oftentimes learn a new language. The discipline to do this is learned in your early years. Establish now the daily practice of reading the scriptures ten to fifteen minutes each day. If you do so, by the time you reach the mission field, you will have read all four of the standard works. I urge you to read particularly the Book of Mormon so that you can testify of its truthfulness as the Lord has directed.
Judges of elegance and taste consider themselves as benefactors to the human race, whilst they are really only the interrupters of their pleasure ... There is no taste which deserves the epithet good, unless it be the taste for such employments which, to the pleasure actually produced by them, conjoin some contingent or future utility: there is no taste which deserves to be characterized as bad, unless it be a taste for some occupation which has mischievous tendency.
Just as the great oceans have but one taste, the taste of salt, so too there is but one taste fundamental to all true teachings of the way, and this is the taste of freedom.
Just as the great ocean has one taste, the taste of salt, so also this teaching and discipline has one taste, the taste of liberation.
Your job, as an actor, is never to just do what you're told. That's boring, and life is too short. It's your job to bring something, and it will either be to other people's taste or your own taste, and you have to try things out. Actors say, "Well, as long as the director's happy," but I don't believe that and I don't agree with that. I want the director to be happy, but if I'm not happy, I won't sleep at night.
Many are they who have a taste and love for drawing, but no talent; and this will be discernible in boys who are not diligent and never finish their drawings with shading.
The heart is God's most magnificent creation, and the prize over which he fights the kingdom of darkness. Now consider this - marriage is the sanctuary of the heart. You have been entrusted with the heart of another human being. Whatever else your life's great mission will entail, loving and defending this heart next to you is part of your great quest.
Here's my definition of a great beach read - a fabulous story that sucks me in like a black hole and when it's over, it jettisons my bones across the galaxy with a hair on fire mission to convince everyone I know that they must read that book or they will die.
No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission.
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