A Quote by David Ogilvy

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

David Ogilvy

Quote Topics

Advertisers Agency Area Bark Compete Creative Dog Keep Why Your Yourself

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

John Kao

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

David Ogilvy

I don't keep a dog and bark myself.

Elizabeth I

Don't hire a dog, then bark yourself

David Ogilvy

Are we truly being our sisters' keepers? Initially, that dog-eat-dog mentality within us may bark and say that we aren't responsible for other people, but if that was truly the case, then why are we even here? We have so much to offer and give to this world.

Grace Gealey

On walks, make sure that your dog is not in front of you, pulling you down the street. Instead, keep your dog to your side or behind you. This will also demonstrate to your dog that you are the alpha figure.

Cesar Millan

The Pekes and the Pollicles, everyone knows, Are proud and implacable, passionate foes; It is always the same, wherever one goes. And the Pugs and the Poms, although most people say that they do not like fighting, will often display Every symptom of wanting to join in the fray. And they Bark bark bark bark bark bark Until you can hear them all over the park.

T. S. Eliot

We have a really, really great dog. It doesn't bark. My dog almost smiles, which is weird. He's just a very happy dog.

Jimmy Fallon

I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.

Ian Doescher

Live more than your neighbor. Unleash yourself upon the world and go places. Go now. Giggle, no, laugh. And bark at the moon like the wild dog that you are. Understand that this in not a dress rehearsal. This is it. Your life. Face your fears and live your dreams. Take it all in. Yes, every chance you get. Come close. And by all means, whatever you do, get it on film.

Jon Blais

Close to my heart is Muddy Waters. I love the way he sang. It was almost like a bark. It was like the bark of a dog: it's not fancy. Sometimes it's not like singing; it's like shouting.

Rag'n'Bone Man

The best way to become more creative is to create nothing. By this, I mean that you should return to zero point. Rid yourself of all the mental and emotional blocks that keep you from manifesting your full creative potential.

Ilchi Lee

When you open your mind up, and you go into a creative state, you can't just switch if off. When you have an idea, a creative impulse, and then you ignore it, it can keep you up when you just want to go to your bed - which is why it's great to have voice recorders on your phone!

Paolo Nutini

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

Massimo Vignelli

The dog who doesn't bark is about a silence that speaks; it is a good metaphor for the Pariah voice, the dog's voice, that we can sometimes hear only when it does not speak.