A Quote by David Ogilvy
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.
Related Quotes
God bless those runners because they get you the first down, give you ball control and keep your defense off the field. But if you want to ring the cash register, you have to pass.
When you make a film and it wins some award at a very select, very difficult festival such as Cannes, it's good for your fellow film directors and fellow citizens too. Because it shows them that this way is a real possibility.
I feel like regardless of whether or not I win this award or I win that award or I don't win this award - I'm still Sam at the end of the day. And that's what defines me.
The studios are very much business. Maybe it was always that way. It is really commercial now. Judgments are made and directions are given to make the cash register ring.
You know, you want to win and you want a ring. But when you win and you get the ring, you never really wear it.
You want to win and you want the [NFL] ring. But when you win and you get the ring, you never really wear it.
Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.
I have a suggestion for all of those award seekers and blue ribbon hunters. Spend your efforts on making art that connects with people. Awards impress the grandkids but they don't move the gauge on selling your product. Art needs to touch the emotions of the buyer.
I want a ring. That's all that drives me. I want to just get better, I want to have fun, I want to win a ring.
America does not want change, except from the cash register at Wal-Mart.
I think that educators are in sales. Essentially, what you are doing is making an exchange with your class. You're saying, 'Give me your attention. In exchange, I'll give you something else.' The cash register is not ringing. It's not denominated in dollars or cents or euros, but it is a form of sales in a way. It is an exchange.
If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.
By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.
The cash register did more for human morality than the Congregational Church. It was a really powerful phenomenon to make an economic system work better, just as, in reverse, a system that can be easily defrauded ruins a civilization. A system that's very hard to defraud, like a cash register, helped the economic performance of a civilization by reducing vice, but very few people within economics talk about it in those terms.
Why do we want to win an award? Yes, my grandmother would be very proud, but I think it's also so people can hear, 'Oh, this show won an award. I guess it's good. I should watch it now.'
It seems like I'm one of those people that has the personality where, if I win an award, I wake up the next day, and I'm like 'Oh, but I didn't win this award though, or this didn't happen.'
Related Authors
Bill Gates Quotes
American
Businessman
Charlie Munger Quotes
American
Businessman
Dieter F. Uchtdorf Quotes
German
Businessman
Henry Ford Quotes
American
Businessman
Jim Rohn Quotes
American
Businessman
Joseph B. Wirthlin Quotes
American
Businessman
Mark Cuban Quotes
American
Businessman
Mark Zuckerberg Quotes
American
Businessman
Peter Drucker Quotes
American
Businessman
Richard Branson Quotes
British
Businessman
Russell Simmons Quotes
American
Businessman
Sam Altman Quotes
American
Businessman
Steve Jobs Quotes
American
Businessman
Tom Peters Quotes
American
Businessman
Walt Disney Quotes
American
Businessman
Warren Buffett Quotes
American
Businessman