A Quote by David Ogilvy
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind
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XVII Lady, i will touch you with my mind. Touch you and touch and touch until you give me suddenly a smile,shyly obscene (lady i will touch you with my mind.)Touch you,that is all, lightly and you utterly will become with infinite care the poem which i do not write.
A bull will try to outwit you. It will stop and hook when the last thing you expect from it is that it will stop and hook.
When companies try to guess what consumers want, they essentially make the choice for consumers.
I try to make things more interesting. I want to inject a little bit of excitement. I try to do the show for the sake of the show itself, not to make money. Fashion isn't always about making money.
My father used to say: Every bird is one bird, and every book is one book, and every bird and every book is one thing too, under the words and the feathers." He finished with a flourish, as though the meaning of this was self-evident.
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
But if anyone supposes that there was no commercial fraud in the Middle Ages, let him study the commercial legislation of England for that period, and his mind will be satisfied, if he has a mind to be satisfied and not only a fancy to run away with him.
So my resolution this year is: I'm not a money guy, but I want to make our next product a commercial success, so that people will say, 'Hey, there's a huge market out there. If you make a high-quality games that can touch people, it's going to do great business.
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
My main interest is the problem of the singularity. If we can't understand what happened at the singularity we came out of, then we don't seem to have any understanding of the laws of particle physics. I'd be very happy just to understand the last singularity and leave the other ones to future generations.
Make fun of death. We are as dead as it gets, and we are fully aware of this joyous experience. We are with you every time you allow it. We are in every singing bird and in every joyful child. We are part of every delicious pulsing in your environment. We are not dead, and neither will you ever be! You will just get up, one day, and get out of the movie.
With every one of our films, we try to touch emotions, but we don't try to touch the same emotions each time.
When I got old enough to date, I realized that Valentine's Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.
I'm glamour. I'm vulgarity. I'm scandal. I'm gossip. I'm the future. I'm the counter culture. I'm commercial reality. I'm artistic singularity.
There are a lot of girls that will try to hook up with you, then try to have your kid because they figure they're going to get all this money from you
There are a lot of girls that will try to hook up with you, then try to have your kid because they figure they're going to get all this money from you.
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