A Quote by David Ogilvy

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

David Ogilvy

Quote Topics

Advertising Creek Dollars Finds Himself His Off Opportunist Short Short-Sighted Short-Term Term Up

Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

Promotions are a short-term solution with dreadful long-term effects.

Mike Jeffries

The most important thing that a company can do in the midst of this economic turmoil is to not lose sight of the long-term perspective. Don't confuse the short-term crises with the long-term trends. Amidst all of these short-term change are some fundamental structural transformations happening in the economy, and the best way to stay in business is to not allow the short-term distractions to cause you to ignore what is happening in the long term.

Paul Saffo

The dominance of short-term perspectives has led to routine decisions in the markets that sacrifice the long-term buildup of genuine value in pursuit of artificial, short-term gains.

Al Gore

Any strategy that involves crossing a valley accepting short-term losses to reach a higher hill in the distance will soon be brought to a halt by the demands of a system that celebrates short-term gains and tolerates stagnation, but condemns anything else as failure. In short, a world where big stuff can never get done.

Neal Stephenson

People tend to overestimate the short-term impact of technological change. In the short-term, it's not going to make that much of a difference.

Stewart Butterfield

The big companies are the private industry. But they're faced with a short-term need to show a profit in short-term.

Buzz Aldrin

Politicians and the government have become too interested in short-term gains. Of course, if you look at the direct financial returns in the short term, human space flight is expensive. But they need to look longer term.

Helen Sharman

I understand that fans think short-term, and there's nothing wrong with that. You live or you die in the short term. But I believe in our system, and when you do that, you don't make knee-jerk decisions.

Rocky Wirtz

I am very short-sighted, and if I don't like a situation I take my glasses off.

Jenny Eclair

Money is a short-term result that incentivizes short-term decision making.

Simon Sinek

If the short-term decisions you make damage the long term, you should resist those. But there are many short-term decisions that you need to make to be a successful manager.

Paul Polman

It's easy to be a short-term hero. It is very easy for me to get tremendous results very short term, get that translated into compensation, and be off sailing in the Bahamas. But the goal for this company - and it's very difficult to do - the goal is to follow a four- or five-year process.

Paul Polman

We curate our lives around this perceived sense of perfection, because we get rewarded in these short term signals: Hearts, likes, thumbs up. We conflate that with value, and we conflate it with truth, and instead, what it really is is fake, brittle popularity that's short term and leaves you even more vacant and empty before you did it.

Chamath Palihapitiya

Remember, I am neither a bear nor a bull, I am an agnostic opportunist. I want to make money short- and long-term. I want to find good situations and exploit them.