A Quote by David Ogilvy
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
Related Quotes
Throughout all ranks of society, from the successful merchant, which is the highest, to the domestic serving man, which is the lowest, they are all too actively employed to read, except at such broken moments as may suffice for a peep at a newspaper. It is for this reason, I presume, that every American newspaper is more or less a magazine.
Before I went to boarding school, I had never read a fashion magazine. I grew up on a council estate in London, and fashion magazines were a luxury item that weren't even on my mind. The closest I got to a fashion magazine was my cousin's 'Top of the Pops' magazines, where we would learn the lyrics to every song and put posters on our walls.
You should never pick up a newspaper when you're feeling good, because every newspaper has a special department, called the Bummer Desk, which is responsible for digging up depressing front-page stories.
When television is good, nothing - not the theater, not the magazines or newspapers - nothing is better. But when television is bad, nothing is worse. I invite each of you to sit down in front of your television set when your station goes on the air and stay there for a day without a book, without a magazine, without a newspaper, without a profit and loss sheet or a rating book to distract you. Keep your eyes glued to that set until the station signs off. I can assure you that what you will observe is a vast wasteland.
I expect you have seen someone put a a lighted match to a bit of newspaper which is propped up in a grate against an unlit fire. And for a second nothing seems to have happened; and then you notice a tiny steak of flame creeping along the edged of the newspaper. It was like that now.
There's always enough to fill up the headlines in a newspaper, the evening news broadcasts. I'm always grateful when I get the weekly news magazines on Monday morning and don't see my picture on the front.
We rarely meet a man who can tell us any news which he has not read in a newspaper, or been told by his neighbor; and, for the most part, the only difference between us and our fellow is that he has seen the newspaper, or been out to tea, and we have not.
I think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.
When you're a kid, you see your parents reading the newspaper and you're like, 'God, why are they reading the newspaper?' When you're young, you're not reading the newspaper. But there comes a time in your life when the newspaper's cool.
We never deal with propaganda. We never deal with politics. We never deal with newspaper headlines. We deal with the harsh realities of our lives. We will only comment when there is more bread to eat, more space in which to move, time in which to open your mouth and sing. As long as these things have not happened, we do not talk about politics.
I speak to kids 16, 17 years old, they haven't read a newspaper. They haven't physically handled a newspaper. They don't even look at the headlines on a subway. These kids are on the Internet and the level of news that they're getting is not the quality of 'The New York Times' or 'The Wall Street Journal.' It's way deficient, and they don't care.
It used to be if you wanted to do a newspaper comic, you had to appeal to a pretty big chunk of the newspaper's readership for them to want to keep you around. 'Dilbert' would be office humor, but even that is pretty widely experienced.
My room is like an antique shop, full of junk, and weird stuff. There's a big sword in there. And a taxidermy bird, and a couple of birdcages. And a lot of newspaper cuttings. I used to have a weird thing about cutting out morbid headlines from newspapers, and collecting them. I was fascinated with drowning, which is kind of strange.
People often think that reporters write their own headlines. In fact, they almost never do. The people who do write headlines are the copy editors who are the front and last lines of quality-checking in a newspaper before it goes to print.
...opening up a newspaper is the key to looking classy and smart. Never mind the bronze-plated stuff about the role of the press in a democracy - a newspaper, kiddo, is about Style.
I got married three days after graduation, and the first thing I did what I was expected to do which was to work on a small newspaper. So we were in Chicago where my husband worked for the Chicago Sun-Times and we were having dinner with his editor and he said 'So what are you 'gonna do honey?' and I said 'I'm going to work on a newspaper', and he said 'I don't think so", because Newspaper Guild regulations said that I couldn't work on the same newspaper as my husband.
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