A Quote by David Ogilvy

H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.

David Ogilvy

Quote Topics

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Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

Nobody ever went broke underestimating the taste of the American public.

H. L. Mencken

As H.L. Mencken once said, 'nobody ever when broke underestimating the intelligence of the American people.' Our show [All in the Family] countered that witticism. I think he was wrong.

Norman Lear

Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.

Lester Beall

People always make this totally artificial distinction between what is commercial and what is good. They quote that maxim "Nobody ever lost money underestimating the public's taste" and I think that's very wrongheaded. I like to believe the audience is actually intelligent, because it's made up of other people like yourself.

Douglas Adams

She was ugly from the front, and I said ugly, ugly, ugly, ugly, ugly. Well, I could handle it behind her.

Lyle Lovett

What nobody tells people who are beginners… is that all of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, and it’s just not that good. It’s trying to be good, it has potential, but it’s not… your taste is why your work disappoints you… We know our work doesn’t have this special thing that we want it to have. We all go through this… It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions.

Ira Glass

It's very much related to the American tycoon. To William Randolph Hearst, Vanderbilt, Rockefeller, that whole stratum of American acquisitive evil. Monopolistic, acquisitive evil. Ugly evil. The ugly American. The ugly American at his ugly worst. That's exactly what it is.

Allen Ginsberg

The discovery of the good taste of bad taste can be very liberating. The man who insists on high and serious pleasures is depriving himself of pleasure; he continually restricts what he can enjoy; in the constant exercise of his good taste he will eventually price himself out of the market, so to speak. Here Camp taste supervenes upon good taste as a daring and witty hedonism. It makes the man of good taste cheerful, where before he ran the risk of being chronically frustrated. It is good for the digestion.

Susan Sontag

If your choice enters into it, then taste is involved - bad taste, good taste, uninteresting taste. Taste is the enemy of art, A-R-T.

Marcel Duchamp

The great crime which the moneyed classes and promoters of industry committed in the palmy Victorian days was the condemning of the workers to ugliness, ugliness, ugliness: meanness and formless and ugly surroundings, ugly ideals, ugly religion, ugly hope, ugly love, ugly clothes, ugly furniture, ugly houses, ugly relationship between workers and employers. The human soul needs actual beauty more than bread.

D. H. Lawrence

One is born with good taste. It's very hard to acquire. You can acquire the patina of taste. But what Elsie Mendl had was something else that's particularly American––an appreciation of vulgarity. Vulgarity is a very important ingredient in life. I'm a great believer in vulgarity––if it's got vitality. A little bad taste is like a nice splash of paprika. We all need a splash of bad taste––it's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm against.

Diana Vreeland

Taste tends to develop very unevenly. It's rare that the same person has good visual taste and good taste in people and taste in ideas.

Susan Sontag

An ugly thing, that is what you are when you become a tourist, an ugly, empty thing, a stupid thing, a piece of rubbish pausing here and there to gaze at this and taste that, and it will never occur to you that the people who inhabit the place in which you have just paused cannot stand you.

Jamaica Kincaid

A good taste in art feels the presence or the absence of merit; a just taste discriminates the degree--the poco piu and the poco meno. A good taste rejects faults; a just taste selects excellences. A good taste is often unconscious; a just taste is always conscious. A good taste may be lowered or spoilt; a just taste can only go on refining more and more.

Anna Brownell Jameson

taste governs every free - as opposed to rote - human response. Nothing is more decisive. There is taste in people, visual taste, taste in emotion - and there is taste in acts, taste in morality. Intelligence, as well, is really a kind of taste: taste in ideas.

Susan Sontag

You think your friends have good taste in fashion, until they ask you to wear an ugly bridesmaid dress!