A Quote by David Ogilvy

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

David Ogilvy

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About Advertising Advertising Business Big Big Idea Big Ideas Business Had Ideas Like Remembered Some

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David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

Avoid committees and consensus in developing big, distinctive business model advantages. Individuals have big, distinctive ideas; committees and consensus turn big, distinctive ideas into mundane ideas.

Bob Herbold

Idealism is based on big ideas. And, as anybody who has ever been asked "What's the big idea?" knows, most big ideas are bad ones.

P. J. O'Rourke

Big minds have big ideas. Small minds use big ideas to justify bad ideas.

Walter Darby Bannard

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

Kevin Roberts

Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.

Ben Horowitz

That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Phil Dusenberry

In some respects, big ideas can be a bit too big for a short story - especially if you've only got a couple of thousand words to play with, and you need room for other stuff, like character, description.

Alastair Reynolds

Believe Big. The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -certainly no more difficult - than small ideas and small plans.

David J. Schwartz

There's no such thing as good ideas and bad ideas. There are only your own ideas and other people's. If you want someone to like your idea, tell him he said it first last week and you just remembered it.

Scott Adams

Every book I write is filled with ideas to open people's minds. And many of my books are intended for the lay mind, for people who have no idea about what's going on in quantum physics. They are meant to get big ideas across in the simplest way so young people can start to wrestle with these ideas.

Fred Alan Wolf

I would like to have insights into things like government, all those big ideas that you brought up that I simply don't have ideas about. I would like to be able to since so many people discuss them, but I don't want to work at them. I don't think my ambition is that strong in that direction.

Jasper Johns

Ideas matter a lot, the underlying ideas that stand behind policies. When you don't have ideas, your policies are flip-flopping all over the place. When you do have ideas, you have more consistency. And when you have the right ideas - then you can get somewhere (reagan had the right ideas).

George P. Shultz

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.

Bryce Courtenay

We have big ideas. I just think that's part of how you campaign. You talk to the American people about big things.

Newt Gingrich

My second record was all about big ideas - I was trying to make big statements about the culture, about life. I think in a certain way, I was a 27 year old kid with a guitar

Duncan Sheik

My second record was all about big ideas - I was trying to make big statements about the culture, about life. I think in a certain way, I was a 27 year old kid with a guitar.

Duncan Sheik

A Quote by David Ogilvy

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