A Quote by David Ogilvy
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
Related Quotes
The consumer isn't a moron; she is your wife.
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.
I've been called a moron since I was about four. My father called me a moron. My grandfather said I was a moron. And a lot of times when I'm driving, I hear I'm a moron. I like being a moron.
Amazon is now the definitive source for data about whole sets of products - fungible consumer products. EBay is the authoritative source for the secondary market of those products. Google is the authority for information about facts, but they're relatively undifferentiated.
Despite massive evidence to the contrary, libertarians hold tight to their romantic concept of capitalism, which, freed from government interference, serves the consumer with the best products at the lowest prices.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.
My wife doesn't want to go. She says, 'I am your wife, I will do as a wife should.' But she is worried about what she will do in Chicago, all by herself.
[The consumer] shown new styles in the moment, but she's not going to get them for another six months - and I think that's very confusing for her. She feels she's seen it all by the time it comes around. She's also a little bored. She's really into [snaps her fingers], "Wear-now-buy-now."
In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.
You can be with your wife, very happily married, and then you meet some woman and you love her. But you love your wife, too. And you also love that one. Or if she's met some man and she loves the man and she loves you. And then you meet somebody else and now there are three of you. Why only one person?
If you're a retailer, and you want to sell the same products that Amazon is selling, well, Amazon is going to have a better consumer experience. Better prices. You have no chance to be successful. If it's not completely different, close up, go home, give up.
...fact was she knew more about them than she knew about herself, having never had the map to discover what she was like. Could she sing? (Was it nice to hear when she did?) Was she pretty? Was she a good friend? Could she have been a loving mother? A faithful wife? Have I got a sister and does she favor me? If my mother knew me would she like me? (140)
People want to buy cheap and sell dear; this by itself makes them countertrend. But the notion of cheapness or dearness must be anchored to something. People tend to view the prices they’re used to as normal and prices removed from these levels as aberrant. This perpective leads people to trade counter to an emerging trend on the assumption that prices will eventually return to “normal”. Therein lies the path to disaster.
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