A Quote by David Ogilvy
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood
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I feel called to help individuals, to love each human being. I never think in terms of crowds in general but in terms of persons. Were I to think about crowds, I would never begin anything.
He tasted passion. He tasted emotion. He tasted a world he’d never imagined, one he could never enter. It was right there in front of him, suddenly open to him. Unexpected. Exciting. Scary.
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?
I've never been a puppeteer, I conceive and I write and I design and I direct. And not just puppets. I direct actors, I direct dancers, I direct singers, I direct films. I also direct puppeteers. I'm really a theatre maker, but there's not a word for that.
I like writing for other people. I love it. It's great because you write it and then you hand it off to someone else. But in terms of directing, anything I direct will be something I've written or re-written. I'm in no crazy rush to direct.
I never really had any trouble selling my music to country audiences. They appreciate honest lyrics and straightforward melodies, and that's what I do.
The vampire bible, bound in human skin, written in blood, and full of prophecies that were never wrong. Trouble was, if you read the thing too long, it drove you nuts. Not "I'm having a bad day and feel bitchy" nuts or PMS nuts. "I think I'll commit felony assault on my friends and rape my boyfriend" nuts.
Fresh is better. But you've never drunk fresh blood. Have you?" Simon raised his eyebrow in response. "Well, aside from mine of course," Jace said. "And I'm pretty sure my blood is fan-tastic.
I was never a bad guy, never got in trouble. It's just that I played with anger and I was aggressive or I really never smiled.
I guess the most amazing thing about crying though is that when you're in it, you think it'll go on forever but it never really lasts half what you think. Not in terms of real time. In terms of real emotions, it's worse than you think, but not by the clock.
This is the copywriters task: not to create mass desire — but to channel and direct it.
I think about never losing my voice, never giving in, never selling out, always keeping black, always sticking to the street. Staying neighborhood and not Hollywood.
Better never trouble trouble until trouble troubles you; for you only make your trouble double trouble when you do.
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
I was never one of those people who thought, 'What I really want to do is direct.' It never occurred to me.
In America, people think being South Asian is still kind of exotic. When you go outside New York and Chicago and L.A., there are people who have never tried Indian food... they've never even tasted it!
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