A Quote by David Ogilvy
Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response
Related Quotes
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The people around the nation, but specifically in Arizona where operation Fast and Furious was carried out, deserve more from their president and their attorney general. I will not rest until full answers are given about this project, justice is served for those responsible, and Attorney General Holder takes responsibility for his role.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
It's funny because I've resisted acting as a career for most of my life. But both my parents told me if I ever want to direct, I should act first because no director should direct until they know what it's like to be in the actor's shoes.
A severe apprenticeship in the trade of praying must be served in order to become a journeyman in it.
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood
People love advertising in particular but they hate advertising in general.
We have a whole lot of the president-elect's nominees that have not filled out their ethics disclosures. I can never remember a time when anybody was voted on for a Cabinet position who hadn't completed their ethics report, and certainly nobody should be allowed to vote until that's done.
Your mind, in order to defend itself starts to give life to inanimate objects. When that happens it solves the problem of stimulus and response because literally if you're by yourself you lose the element of stimulus and response. Somebody asks a question, you give a response. So, when you lose the stimulus and response, what I connected to is that you actually create all the stimulus and response.
Give people, including yourself, clear permission to make mistakes . . . and to fix the problems. Since nobody's perfect, mistakes should be allowed. Cover-ups shouldn't. Cover-ups create twice the trouble.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.
Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.
Most of what Einstein said and did has no direct impact on what anybody reads in the Bible. Special relativity, his work in quantum mechanics, nobody even knows or cares. Where Einstein really affects the Bible is the fact that general relativity is the organizing principle for the Big Bang.
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