A Quote by David Ogilvy
I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.
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No medieval monarch in the whole of British history ever had such power as every modern British Prime Minister has in his or her hands. Nor does any American President have power approaching this
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
With the ministry's motto 'Research on a Shoestring' emblazoned on his coat of arms, he has to struggle with a treasury more interested in surtax relief than national survival. [Responding to an earlier statement by British Science Minister, Lord Hailsham, that British scientists were being recruited by the U.S.]
For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.
The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
America has had an influence on me, as has going out with a Cuban-American guy and having lots of American friends. But I am still fundamentally British and speak with a British accent and feel very English.
Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.
You will hear people say the C-word. Except, it's a regional language: in British English, c - t has much less of an inflammatory sense than it does in North American English. You can hear someone on British TV called "a c - ting monkey" or a man being called a c - t. The particular fascination of profanity is how culturally specific it is and how it evolves.
Several weeks of summer vacation in the Thirties I spent working at $15 a week in the FORBES office.... I worked in the mail cage, where envelopes were slit and subscription payments extracted. Dad used to come pounding down the office aisle and pause long enough to ask, How much today? Inevitably the answer was inadequate-except once. That day the controller said excitedly, Mr. Forbes, the ledger shows a slight profit this month! ... My father turned to him and said, Young man, I don't give a damn what your books show. Do we have any money in the bank?
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
I can work in London. A British journalist asked me if I had any trouble working with an English crew, as an American, and I said I might have if I was from Scotland, but I'm from Massachusetts, which is sort of Oxfordshire, but more intellectual. That's kind of unforgivable but you've got to let them have it.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
She threw up her hands. "All right. Why not?" Why not?" Sure." His arms fell to his sides. "That's it? I pour my heart out. I love you so much I've got freakin' tears in my eyes. And all I get in return is 'Why not'?" What did you expect? Am I supposed to fall all over you just because you've finally come to your senses?" Would it be too much to ask?"...He'd begun to glare at her again, his eyes growing stormier by the minute."When do you think you might be ready? To fall all over me, that is.
'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.
Once, when a British Prime Minister sneezed, men half a world away would blow their noses. Now when a British Prime Minister sneezes nobody else will even say 'Bless You'.
I knew right then you were the only one for me." He pulled her hand from his face, kissed her palm, then pressed it flat against his chest. "Beatings, battles, fights. No matter how bleak the circumstance, no matter how my soul despaired ... this heart never once gave up." His voice deepened, went thick with emotion. "I've a theory as to why. Do you want to hear it?" She nodded. "This heart is yours. It's yours," he said. "It always will be.
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