A Quote by David Ogilvy
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
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All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
Because it is a monopoly, government brings inefficiency and stagnation to most things it runs; government agencies pursue the inflation of their budgets rather than the service of their customers; pressure groups form an unholy alliance with agencies to extract more money from taxpayers for their members. Yet despite all this, most clever people still call for government to run more things and assume that if it did so, it would somehow be more perfect, more selfless, next time.
I believe there are a lot of questions today that require expert analysis by various agencies: political agencies, foreign ministries, economic agencies and security agencies. We need to assess everything and understand what we can agree on and what the implications will be both for Japan and for Russia so that both the Russian people and the Japanese people come to the conclusion that these compromise solutions are acceptable and are in our countries' interests.
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.
The more numerous public instrumentalities become, the more is there generated in citizens the notion that everything is to be done for them, and nothing by them. Every generation is made less familiar with the attainment of desired ends by individual actions or private agencies; until, eventually, governmental agencies come to be thought of as the only available agencies.
David Cameron has already said, and I have said, that a Conservative government would be giving the security agencies and law enforcement agencies the powers that they need to ensure that they are keeping up to date as people communicate with data.
When confronting most crises, whether historic or contemporary, aid agencies generally muddle along on a case-by-case basis. They weigh insufficient information, extrapolate somewhat blindly about long-term pros and cons, and reluctantly arrive at decisions meant to do the most good and the least harm.
The reality of split government puts a premium on creativity within the administration. President Obama needs to put the right people in charge of the agencies and then have them push the bounds of administrative power to change policy through those agencies. President Obama has a pretty good track record of this.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
There's something so universal about that sensation, the way running unites our two most primal impulses: fear and pleasure. We run when we're scared, we run when we're ecstatic, we run away from our problems and run around for a good time.
The failure to work out sensible budgets makes it impossible for government agencies to make long-term plans, and instead leaves them scrambling to spend money in the short term.
The Federal Reserve can only buy Treasuries and agencies, and moreover quantitative easing typically involves buying longer-term Treasuries and agencies in terms of bills, for example.
Many, if not most, of the difficulties we experience in dealing with government agencies arise from the agencies being part of a fragmented and open political system…The central feature of the American constitutional system—the separation of powers—exacerbates many of these problems. The governments of the US were not designed to be efficient or powerful, but to be tolerable and malleable. Those who designed these arrangements always assumed that the federal government would exercise few and limited powers.
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