A Quote by David Ogilvy
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
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The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
We want to be known for having original ideas, inspired hunches, and gut feelings that make a difference. Indeed, a "well-honed sixth sense"' is considered a measure of the good clinician. But being a good doctor also requires sticking with the best medical evidence, even if it contradicts your personal experience. We need to distinguish between gut feeling and testable knowledge, between hunches and empirically tested evidence.
It requires time to bring honest Men to think & determine alike even in important Matters. Mankind are governed more by their feelings than by reason.
Woodworking requires a completely different kind of thinking and problem-solving ability than writing. With writing, you take a set of facts and ideas, and you reason your way forward to a story that pulls them together. With woodworking, you start with an end product in mind, and reason your way backward to the raw wood.
It far easier to find a reason not to love someone, than otherwise. Rejection requires only one reason. Love requires complete acceptance.
There's no reason why one need not look at the content of education just as one is expanding the availability of school, because it doesn't cost more money to get them [a] better education. It requires better textbooks, it requires a vision, it requires a determination, but it's not very expensive to do that anyway.
Social thinking requires very exacting thresholds to be powerful. For example, we've had social thinking for 200,000 years, and hardly anything happened that could be considered progress over most of that time. This is because what is most pervasive about social thinking is 'how to get along and mutually cope.'
Every Man being conscious to himself, That he thinks, and that which his Mind is employ'd about whilst thinking, being the Ideas, that are there, 'tis past doubt, that Men have in their Minds several Ideas, such as are those expressed by the words, Whiteness, Hardness, Sweetness, Thinking, Motion, Man, Elephant, Army, Drunkenness, and others: It is in the first place then to be inquired, How he comes by them? I know it is a received Doctrine, That Men have native Ideas, and original Characters stamped upon their Minds, in their very first Being.
The finest minds seem to be formed rather by efforts at original thinking, by endeavours to form new combinations, and to discover new truths, than by passively receiving the impressions of other men's ideas.
What I want to do is try to raise the level of SCI-Arc's original mission, which was to be forward-thinking. And let's face it, if you're forward-thinking and you're dealing in concepts of new ideas, history has told us that new ideas are not always wanted by everyone.
Logic is a wonderful invention. It is so wonderful, people often mistake it for reason. Reason, however, requires sense. Logic requires only consistency.
Reason is the tool men use to determine if their statements about reality are valid: there is no other. Those who do not or cannot reason are little better than slaves because their lives are controlled by the ideas of other men, ideas they have not examined.
There is a distinction between what may be called a problem and what may be considered an exercise. The latter serves to drill a student in some technique or procedure, and requires little if any, original thought... No exercise, then, can always be done with reasonbable dispatch and with a miniumum of creative thinking. In contrast to an exercise, a problem, if it is a good one for its level, should require though on the part of the student.
Science is actually, I think, a very creative venture. It requires thinking outside of the box. It requires an ability to be open to new experiences and an ability to change course in the middle, try a different path, or go about things in a new way.
The most advanced, creative and original thinking is always a product of historical context and the influences of previous geniuses, mentors, and collaborators on the mind of the originator.
To live and work successfully with others requires more than faithfulness to one's concrete aims. It requires an intellectual commitment to a type of order in which, even on issues which to one are fundamental, others are allowed to pursue different ends. It is for this reason that to the liberal neither moral nor religious ideals are proper objects of coercion, while both conservatives and socialists recognize no such limits.
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