A Quote by David Ogilvy

The advertisers who believe in the selling power of jingles have never had to sell anything. — © David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.
...the mass media. What are they? They're huge corporations, massive corporations, linked up with even bigger corporations. They sell audiences to other businesses, namely advertisers. So when you turn on the television set, CBS doesn't make any money. They make money from the advertisers. You're the product that they're selling, and the same is true of the daily newspaper. They're huge corporations, selling audiences, potential consumers, to other businesses, all linked up closely to the government, especially the big media. What picture of the world do you expect them to present?
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
If you've ever had somebody try to sell you something - people who can sell, they really are not manipulating you. They are selling themselves.
Learn to sell. In business you’re always selling: to your prospects, investors and employees. To be the best salesperson put yourself in the shoes of the person to whom you’re selling. Don’t sell your product. Solve their problems.
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn
My whole success is I've always been designing for people, first because I wanted to sell them merchandise. Then when I got into hotels, I had to rethink, what am I selling now? You're selling a good time.
Women's bodies are used to sell anything and everything because it works, it grabs people's attention, and advertisers aren't going to stop using something that works.
Believe me, you can have anything you want-and in abundance-when you learn to tune into the power within, an infinitely greater power than electricity, a power you have had from the beginning.
The wisest rule in investment is: when others are selling, buy. When others are buying, sell. Usually, of course, we do the opposite. When everyone else is buying, we assume they know something we don't, so we buy. Then people start selling, panic sets in, and we sell too.
I came out of a culture in which my uncle, my father - they were all salesmen of one kind or another. My father was a manufacturer. He also, in effect, had to sell that stuff. And if he didn't literally do it, his men did. So, selling was in the air through my boyhood. The whole idea of successfully selling was very important.
I was a caddy. I also worked as a bouncer, selling Christmas trees at Frank's Nursery and before that, selling what they normally sell.
I never wanted to be famous or get any sort of recognition for my person or my personality; it has always been for my work. There's something that bothers me intrinsically about social media, but it's just expected of you now. It's almost part of your contract. But that's not what I'm selling. I don't want to sell anything.
We're in the business of selling pleasure. We don't sell handbags or haute couture. We sell dreams.
When experts say nuclear power generation is safe and doesn't cost much and this is the only way to go if we want to stop relying on coal, well, we believe them. But they've been lying to us for years. And the point is, we've never really known anything about nuclear power generation. We had little interest in it before 3/11, and we certainly had no idea how difficult it is to control nuclear energy.
Love yourself. Respect yourself. Never sell yourself short. Believe in yourself regardless of what people think. You can accomplish anything, absolutely anything, if you set your mind to it.
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