A Quote by David Ogilvy

The consumer isn't a moron; she is your wife. — © David Ogilvy
The consumer isn't a moron; she is your wife.
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
I've been called a moron since I was about four. My father called me a moron. My grandfather said I was a moron. And a lot of times when I'm driving, I hear I'm a moron. I like being a moron.
My wife doesn't want to go. She says, 'I am your wife, I will do as a wife should.' But she is worried about what she will do in Chicago, all by herself.
She thought about how marvelous is would be to have a wife keeping the house in order, the meals on the table. At the same time it seemed ridiculously unfair that she could never have a wife. In fact, if she married, she would be expected to be the wife.
Talent must be a fanatical mistress. She's beautiful; when you're with her, people watch you, they notice. But she bangs on your door at odd hours, and she disappears for long stretches, and she has no patience for the rest of your existence; your wife, your children, your friends. She is the most thrilling evening of your week, but some day she will leave you for good. One night, after she's been gone for years, you will see her on the arm of a younger man, and she will pretend not to recognize you.
I'd be nothing without my wife. She's the coolest. She's the greatest. She is the smartest. She's the funniest. I love her so much. She's like the - it's like your best friend for the rest of your life.
When I met my wife, I was 24. Obviously, she wasn't my wife. She was just a girl. I made her my wife later on.
You don't particularly want to stay close to your ex-wife. Or why would she be your ex-wife?
Here's my challenge to the real men out there; it's very simple. If you have a good marriage, talk about it. If you love your wife, say it. If some moron tells you that you're merely a 'newlywed' or that you're still just 'too young to understand,' correct them.
You can be with your wife, very happily married, and then you meet some woman and you love her. But you love your wife, too. And you also love that one. Or if she's met some man and she loves the man and she loves you. And then you meet somebody else and now there are three of you. Why only one person?
I love my wife. We've had a few slings and arrows across the room, but I'm not prepared to give in, you know? People say she saved my life, but at the same time, I saved her life, as well, I think. She's a great mother, she's a great wife, she's a great worker, she's a great manager. She's just great.
I saw him [Khizr Khan]. He was, you know, very emotional. And probably looked like - a nice guy to me. His wife, if you look at his wife, she was standing there. She had nothing to say. She probably - maybe she wasn't allowed to have anything to say.
It is the classic fallacy of our time that a moron run through a university and decorated with a Ph.D. will thereby cease to be a moron.
I had a friend, Melissa, who was 28 years old. She was my best friend's wife, and she was my wife's best friend. She died of breast cancer. When she passed away back in 2004 was the last time I cried.
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