A Quote by David Ogilvy

If it doesn't sell, it isn't creative. — © David Ogilvy
If it doesn't sell, it isn't creative.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
I suppose I'm happy to sell my time and energy, but I'm not happy to sell my initial creative time.
Etsy is fundamentally a creative community. On eBay, or Amazon for that matter, practically anyone can sell practically anything. On Etsy, you can only sell handmade goods, vintage goods over 20 years old, and craft supplies for making.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Creative things have to sell to get acknowledged as such.
Being creative is having something to sell, or knowing how to sell something, or having sold something. It has taken over what we used to mean by being "wised up" knowing the tricks, the shortcuts.
People are doing what they can these days and looking for creative ways to sell music.
You've got to tell a story, paint a vision, know your metrics and sell, sell, sell.
The producers want us to sell, sell, sell. That's my little joke. That's what we do by day; by night, we're artists.
I never sell a book. I sell myself. And the way to sell yourself is to be an instrument of love.
Acting is a creative process, and directing and music. I think creative people - and I take myself as a creative person and it doesn't mean you have to be an actor, a musician, or a painter - but I think if you are in a creative profession or a creative business you do have a heightened awareness.
Sell-sell-sell sales methods simply do not work on social media.
We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.
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