A Quote by David Ogilvy
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Related Quotes
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
Consumers do not buy products. They buy product benefits.
There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
The idea came from my wife, since in our village, women cannot afford to buy sanitary pads. When I asked my wife, she told me we would have to cut down half of our milk budget to buy sanitary pads. Moreover, while raw materials for sanitary pads cost 10 paise, the end product was sold for 40 times that price. So, I decided to create it on my own.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.
You can buy a man's time; you can buy his physical presence at a given place; you can even buy a measured number of his skilled muscular motions per hour. But you cannot buy enthusiasm... you cannot buy loyalty... you cannot buy the devotion of hearts, mind or souls. You must earn these.
For the same reason we don't allow kids to buy pornography, for the same reason we don't allow kids to buy cigarettes, for the same reason we don't allow kids to buy alcohol, we shouldn't allow them to go to stores and buy video games.
"You can buy a person's hand, but you can't buy their heart. His heart is where his enthusiasm, his loyalty is. You can buy his back, but you can't buy his brain. That's where his creativity is, his ingenuity, his his resourcefulness."
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."
We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'
If you don’t own a home, buy one. If you own one home, buy another one, and if you own two homes buy a third and lend your relatives the money to buy a home.
I would rather have the costs of consumer goods and restaurants - products we as consumers can choose to buy or not buy - go up and the need for public services go down.
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