A Quote by David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy

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Advertising Buy Consumers Content Form Really Your

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David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Christopher Lasch

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

David Ogilvy

We buy our way out of jail but we can't buy freedom, We buy a lot of clothes when we don't really need them, Things we buy to cover up what's inside.

Kanye West

We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'

Donald Faison

From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.

Andy Dunn

Consumers learn the value of being sure that what you want to buy is what you buy.

Maelle Gavet

The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

Theodor Adorno

Consumers do not buy products. They buy product benefits.

David Ogilvy

We're getting to the point where it's important for each platform to have unique, differentiated titles -- so that if consumers want to buy that game, they have to buy that system

John Taylor

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

David Ogilvy

You can buy a man's time; you can buy his physical presence at a given place; you can even buy a measured number of his skilled muscular motions per hour. But you cannot buy enthusiasm... you cannot buy loyalty... you cannot buy the devotion of hearts, mind or souls. You must earn these.

Clarence Francis

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

Faith Popcorn

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

Simon Mainwaring

Buy, buy, buy, buy! They want to grab you and trap you and turn you into little Elizabeth Hurleys.

Kristin Scott Thomas

I would rather have the costs of consumer goods and restaurants - products we as consumers can choose to buy or not buy - go up and the need for public services go down.

Mark Cuban

A Quote by David Ogilvy

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