A Quote by David Ogilvy

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
Whatever you have lived, you can write & by hard work & a genuine apprenticeship, you can learn to write well; but what you have not lived you cannot write, you can only pretend to write it.
I cannot always write at the same time, in the same place. I work, travel and have a vigorous family life. If I'm stranded in an airport lobby - I write. If I have to wait in a doctor's office - I write. If I have a morning or evening to myself - I write.
Some writers say they cannot write in front of a window; many say they cannot function without almost perfect quiet. A writer with only two hours a day can write in the back of an open truck on the Interstate.
I write 1,000 words a day first thing in the morning but I cannot write 240 characters to describe a piece that I spent six weeks working on with a producer.
I write to make peace with the things I cannot control. I write to create fabric in the world that often appears black and white. I write to meet my ghosts. I write to begin a dialogue. I write to imagine things differently and in imagining things differently perhaps the world will change.
Such expression is impossible in a cramped atmosphere. As I have no desire to offer civil disobedience I cannot write freely. As the author of satyagraha I cannot, consistently with my profession, suppress the vital part of myself for the sake of being able to write on permissible subjects. ... It would be like dealing with the trunk without the head.
I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that!
You cannot write well or much (and I venture the opinion that you cannot write well unless you write much) unless you form a habit.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
The present era grabs everything that was ever written in order to transform it into films, TV programs; or cartoons. What is essential in a novel is precisely what can only be expressed in a novel, and so every adaptation contains nothing but the non-essential. If a person is still crazy enough to write novels nowadays and wants to protect them, he has to write them in such a way that they cannot be adapted, in other words, in such a way that they cannot be retold.
As soon as I began, it seemed impossible to write fast enough - I wrote faster than I would write a letter - two thousand to three thousand words in a morning, and I cannot help it.
As soon as I began, it seemed impossible to write fast enough โ€“ I wrote faster than I would write a letter โ€“ two thousand to three thousand words in a morning, and I cannot help it.
I don't know if I would write an opera, maybe because of the words. But yes, I would be really excited to do it. I would certainly write a ballet or... I've done a lot of stage before.
Political poetry is the hardest thing to write because you cannot preach to the converted, and if you're only seeking to convert, then write an editorial. I hope I can write about Trump; he's too major a force not to be written about.
Write only if you cannot live without writing. Write only what you alone can write.
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