A Quote by David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Everything which is, is thought, but not conscious and individual thought. The human intelligence is but the consciousness of being. It is what I have formulated before: Everything is a symbol of a symbol, and a symbol of what? Of mind.
Every thought, every word, and every action that adds to the positive and the wholesome is a contribution to peace. Each and every one of us is capable of making such a contribution.
Every advertisement is part of the long term investment in the personality of the brand.
Every thought, every word, and every action that adds to the positive and the wholesome is a contribution to peace. Each and every one of us is capable of making such a contribution. Let us join hands to try to create a peaceful world where we can sleep in security and wake in happiness.
He thought about science, about faith, about man. he thought about how every culture, in every country, in every time, had always shared one thing. We all had the Creator. We used different names, different faces, and different prayers, but God was the universal constant for man. God was the symbol we all shared...the symbol of all the mysteries of life that we could not understand. The ancients had praised God as a symbol of our limitless human potential, but that ancient symbol had been lost over time. Until now.
I make very proper clothes. But I was never that person. For a long time, I thought that was the image I needed to have for my brand. And I thought that's the person that I needed to be. Because it gave me a distinct image that no one can deny.
The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.
A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.
You must squeeze out of yourself every sensation, every thought, every image, - mercilessly, without reserve and without remorse: you must search the darkest corners of your heart, the most remote recesses of your brain, - you must search them for the image, for the glamour, for the right expression. And you must do it sincerely, at any cost: you must do it so that at the end of your day's work you should feel exhausted, emptied of every sensation and every thought, with a blank mind and an aching heart, with the notion that there is nothing, - nothing left in you.
It is better to present one image in a lifetime than to produce voluminous work. Image...that which presents an intellectual and emotional complex in an instant of time.
I do not see why the loss of faith in the known image and symbol in our time should be celebrated as a freedom. It is a loss from which we suffer, and this pathos motivates modern painting and poetry at its heart.
Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different perspective. It's not just an advertisement with one single message that has some authority, political or not.
We are not to reflect on the wickedness of men but to look to the image of God in them, an image which, covering and obliterating their faults, an image which, by its beauty and dignity, should allure us to love and embrace them.
At the onset, I decided to name my brand LVL XIII - which means Level 13. The number 13 identified within the name and concept of the brand references throughout history that every creation begins at the level of thought and idea.
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