A Quote by David Ogilvy
What you say in advertising is more important than how you say it.
Related Quotes
Keep skid chains on your tongue. Say less than you think. Cultivate a pleasant voice. How you say it is often more important than what you say.
Please remember that how you say something is often more important than what you say.
The longer I live the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company . . . a church . . . a home.
But our leaders of today have decided it's more important to be popular, to say and do what's easy, and say yes rather than to say no, when no is what is required.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
It's really fun to say no sometimes. I just don't want to discount how fun it is to say no and exercise your right to say no, and - as a girl - it's important to know how to say no... and that no means no!
Attitude is more important than the past, than education, than money, than circumstances, than what people do or say. It is more important than appearance, giftedness, or skill.
When I started out as an actor, I thought, Here's what I have to say; how shall I say it? I began to understand that what I do in the scene is not as important as what happens between me and the other person. And listening is what lets it happen. It's almost always the other person who causes you to say what you say next. You don't have to figure out how you'll say it. You have to listen so simply, so innocently, that the other person brings about a change in you that makes you say it and informs the way you say it.
What I have to say is far more important than how long my eyelashes are.
It is more important to say "no" to an opportunity, than to say "yes".
What we say no to is sometimes more important than what we say yes to.
What we do is more important than what we say or what we say we believe.
With the stand-up comic on TV, whether it's Seinfeld or Cosby or Roseanne, more important than their knowledge of how to tell a joke is their knowledge of themselves, or the persona they've created as themselves. So that when you're in a room with writers, you can say, 'Guys, that's a funny line, but I wouldn't say it.'
Hannibal knew better how to conquer than how to profit by the conquest; and Napoleon was more skilful in taking positions than in maintaining them. As to reverses, no general cart presume to say that he may not be defeated; but he can, and ought to say, that he will not be surprised.
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.
Russia is very important, Iran is very important, Hezbollah is very important. All of them are important. Each one made important achievements against the terrorists in Syria, so it's difficult to say who is more important than the other.
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